Full House Talking about the Future｜Interview with OPPO Founder and CEO Chen Mingyong

The Future Talk has entered its fifth year. At the beginning of 2022, we once again visited the leading terminal manufacturers in China and had in-depth conversations with our old friends.

Today we interviewed Mr. Chen Mingyong, founder and CEO of OPPO.

OPPO founder and CEO Chen Mingyong

You once said, "In the era of interconnection of all things, there will no longer be pure mobile phone companies." How is OPPO planning in this direction?

Chen Mingyong: OPPO is actually more than just a mobile phone company. Although smartphones are our most well-known products and the core entrance to the era of the interconnection of all things, they are only one of the many vehicles we use to serve our users. With the rapid development of key technology fields such as perception, interconnection, converged computing and artificial intelligence, we are about to enter a new era of the interconnection of all things with technological leaps, virtual-real integration, and global intelligence. As we move towards this new era, OPPO is also further improving our layout of multi-terminal products and services, and unfolding a new picture of the interconnection of all things and smart life for global users.

At present, in terms of hardware, we have the most core smartphone product series, including the familiar Find X flagship series and the popular Reno series of mobile phones; we also provide a rich IoT product portfolio covering smart TVs, wearable devices, acoustic devices, etc., to jointly realize the experience of intelligent integration. At the same time, OPPO actively conducts in-depth exploration in the field of cutting-edge technology and continuously launches industry-leading technology concept products, such as OPPO's first folding screen mobile phone Find N, which was just released at the OPPO INNO DAY not long ago, and the first auxiliary reality information tool OPPO Air Glass.

In addition to hardware products, OPPO also provides users with personalized software products and services, such as the intelligent and efficient ColorOS, Xiaobu Smart Assistant, etc. At the same time, we are also actively cooperating with industry partners to bring a 5G smart ecosystem experience represented by "intelligent car-machine interconnection". Through the continuous development of OPPO's own software, hardware and service integration, and working with ecological partners to build an open ecosystem, we hope to eventually create a full-scenario, seamless experience of smart digital life for global users.

You said that OPPO has always insisted on doing the right things, and insisting on doing things that take time to accumulate. For you, what is the thing you have always insisted on doing?

Chen Mingyong: The essence of technological development is to serve people. The faster technology develops, the more important it is to adhere to "doing good". OPPO's "innovation for good" means leaving the complexity of technology to ourselves and bringing goodwill to users. We are committed to improving people's lives through technological innovation and creating positive and more sustainable value for the entire society.

This is what OPPO has done from the past to the present: in 2021, we established a health laboratory, combining the forces of professional fields to help users prevent and monitor chronic diseases and develop healthy living habits; we continue to donate to hearing-impaired children to help them replace external cochlear implants; we continue to focus on "digital inclusion", for example, the "Thousand People Thousand Screens" function of the Find X3 series that everyone knows can assist people with color vision impairment to obtain color information more accurately, and ColorOS's "aging-friendly" design can help elderly users better use smart products; we actively encourage youth innovation, and OPPO's Global Youth Innovation Program has come to its third session, allowing us to see the younger generation's thinking on the future integration of art and technology.

At the recent INNO DAY, we further clarified the new brand proposition of "Moving Forward with a Smile". Moving forward with a smile is the attitude that OPPO has taken along the way, and it is also our attitude towards the future. This means that we must not only insist on ensuring that every user can benefit from our technology and products, but also hope to be a firm "climber" with our users - in the face of various challenges and pressures in life, "climbers" always remain optimistic and confident, do not care about temporary wins and losses, do not care about personal gains and losses, and do not even refute misunderstandings. They firmly believe that with hard work, life will become better and better; they believe in the power of like-minded people, and are always willing to share and cooperate; they firmly believe that their own progress will eventually promote social progress.

This is what OPPO has always insisted on. Looking to the future, we will continue to focus on user needs, focus on the four major themes of smart life, namely: smart entertainment, smart production, smart learning and smart health, practice the brand mission of "technology for people, good for the world", constantly seek breakthroughs in technological innovation, promote industry and social development, and move forward with a smile towards our goal of realizing "the best world".

Will we have a big surprise in the first quarter of this year? What kind of extraordinary experience will OPPO bring us with the new generation Snapdragon 8 mobile platform?

Chen Mingyong: OPPO and Qualcomm have always maintained very close and in-depth cooperation. Based on our common pursuit of the ultimate mobile experience, OPPO's top flagship series of mobile phone products have always chosen the Snapdragon flagship mobile platform as a reliable performance guarantee. In 2021, the OPPO Find X3 series is the first batch of high-end flagship mobile phone products released with the Snapdragon 888 mobile platform. As the "ideal work of the past decade" of the Find series, it brings users the top ultimate color imaging experience.

This year, OPPO's new flagship products will be the first to be equipped with the new generation Snapdragon 8 mobile platform and will be available to global consumers in the first quarter. We believe that with the all-round outstanding performance of the new generation Snapdragon 8 mobile platform and OPPO's in-depth self-developed innovative technologies, the next generation of OPPO flagship series products will bring you a more exciting experience beyond imagination, especially in terms of image and color performance, which will definitely live up to everyone's expectations.

2021 is an extraordinary year. Please share a treasured photo of yours and tell us the story behind it.

Chen Mingyong: Find N is the OPPO folding screen flagship phone just released at INNO DAY 2021. It is a groundbreaking product and one that we are very proud of. For everyone, it may be the first OPPO folding screen phone that can be purchased, and for OPPO, this is the innovative result that we finally present to everyone after four years and six rounds of technological exploration. It not only comes from our in-depth research and exploration of user needs and real experience, but also best demonstrates our long-term persistence and attitude in technological innovation - isolating external forces, keeping a normal mind, insisting on doing the right thing, and truly bringing the kindness of technology to users.

Tip: If the image and text are not loaded, please refresh and try again