4 professional agents help you go global, post-00s start cross-border wedding planning, and run the whole process in Alibaba International

Hengyu from Aofei Temple
Quantum Bit | Public Account QbitAI

The post-00s started to go overseas and make cross-border wedding supplies, and shared two reasons:

First, foreigners have a relatively high number of marriages per capita (doge);

Another reason is that the AI ​​wave is surging, and the threshold for foreign trade B2B has become lower and lower .

This is a real case from an individual merchant on Alibaba International Station.

Behind this is also the topic that small and medium-sized foreign trade companies/practitioners are most concerned about in the AI ​​era: How will foreign trade change in the AI ​​era?

To address this issue, Alibaba International Station has just used AI to optimize the entire foreign trade process from end to end , and summarized it in three words: "increased business, time and labor saving, and personalized understanding of you."

Zhang Kuo, President of Alibaba International Station, added:

There are two very big changes under the AI ​​wave. One is the stronger ability to utilize data (whether it is private domain data or data from the entire Internet). The higher-dimensional understanding of data can feed back to businesses to make better decisions.

The second is that the interaction paradigm has changed greatly. Whether in real time or asynchronously, AI can proactively help merchants handle many customized matters after intervention.

Data from the previous generation of AI foreign trade products showed that the payment conversion rate could be increased by 52% through product links optimized by AI smart product delivery functions.

In line with the above two points, how did Alibaba International Station use AI for optimization this time?

4 professional AI Agents are unveiled

On the surface, the answer given by Alibaba International Station is 4 AI Agents.

• Smart product hosting

• Intelligent full-site marketing

• Smart reception hosting

• Risk Intelligent Custody

The four AI Agents cover the four difficulties in foreign trade operations: product shipment, reception, marketing and compliance.

Let’s take a closer look at how these four AI Agents help foreign trade people find more AI-based business methods in their respective fields.

The first Agent is smart product hosting .

This is an iteration based on Alibaba International Station’s previous function - AI-powered minimalist product delivery, generating complete product links in seconds.

As the name suggests, the intelligent product hosting agent is mainly responsible for helping to optimize and operate products in real time.

Taking new products as an example, the managed agent will optimize key information such as titles, keywords, pictures, product selling points in real time, and enable strategies such as smart windows to accelerate the growth of new products in order to gain more exposure.

At the same time, the managed agent will proactively identify the complex needs of buyers from all over the world, tailor-make their needs, generate product supporting materials in real time, and automatically adjust the display order and product expression.

The whole thing is a big move to attract buyers to initiate inquiries.

The work results of the product hosting agent will be automatically generated into a report through AI, and then analyzed and optimized by AI, continuing to improve the search conversion rate.

The second agent is intelligent full-site marketing .

Its main function is to help foreign trade people achieve almost fully automatic intelligent promotion.

Merchants only need to set a few simple items such as "expected cost" and "design budget", click the mouse and wait for the results.

The full-site marketing agent will first match the products with industry keywords, category hot words, new words, etc. according to the settings, and then place the products that need to be promoted throughout the entire website.

Based on marketing data, the full-site marketing agent automatically screens high-conversion target markets, first analyzes product attributes, and then automatically matches buyers with more accurate portraits.

There is a very merchant-friendly feature here, which is that the marketing agent is on call 24 hours a day, 7 days a week, and there is no need for real people to work in three shifts and stay up all night to monitor the market.

The third Agent is intelligent reception hosting .

At this point, foreign trade people can entrust the reception work to AI.

In terms of working hours, AI is available 24/7. In terms of response skills, AI is professional after connecting to the exclusive knowledge base and learning the communication skills of merchants.

For example, the welcome words when buyers browse products are generated by the reception hosting agent based on the buyer's preferences and product information to attract buyers to initiate inquiries.

When a buyer raises an inquiry about a product, the reception hosting agent will call up the product details to answer the question.

When the buyer inquires about the price, the reception hosting agent will call the price range information to make a quotation.

When buyers have concerns about quality, the reception hosting agent will call on the exclusive knowledge base to provide personalized responses.

If the buyer seeks product recommendations, the reception hosting agent will recommend hot-selling products that meet the buyer's preferences based on the store data.

When the reception hosting agent detects that the buyer has the intention to place an order, it will immediately remind the foreign trade person to intervene in manual reception according to the merchant's settings. With the cooperation of both parties, the conversion rate and efficiency will be greatly improved.

Not only does it provide a full range of services to buyers, it can also proactively report reception results to merchants while checking system diagnostics to continuously improve its reception quality.

The fourth agent is risk intelligent custody .

In terms of compliance, the role of Risk Intelligent Custody Agent is a risk advisor.

Its mission is very focused, which is to automatically help merchants detect various risks and provide solutions.

The risk intelligent hosting agent can provide risk warnings, intelligently resolve intellectual property protection issues, and assist in chargeback defense.

In addition, merchants can also ask it for details on intelligent optimization and more relevant knowledge on overseas risk compliance.

In summary, these four professional AI agents are really the kind of employees that bosses like the most:

Hardworking, motivated, professional and good attitude.

Because they are AI, they are tireless.

The key is that by using them, foreign trade people can really run their business more efficiently and achieve growth.

Let AI intervene in the entire process of foreign trade and then reshape it

Distribution, reception, marketing and compliance.

Behind these four AI Agents is a chess game of Alibaba International Station.

They are connecting various functions previously embedded in the foreign trade operation chain, aiming at one goal:

Realize the whole process hosting of the entire foreign trade operation.

In this process, AI is no longer just helping out with scraps, only improving efficiency or alleviating repetitive and trivial labor of humans.

Instead , we serve as professional assistants to handle the core aspects of foreign trade business , such as improving conversion rates and creating incremental business.

This time, Alibaba International Station used AI to conduct an end-to-end system optimization of the entire process of foreign trade business. At the same time, the upgraded AI Business Assistant 2.0 can also link to the corporate knowledge base, making it easier for agents to provide merchants with more personalized and professional services.

Alibaba International Station calls it "AI that can truly help people do business."

Because we have the ability to more accurately understand the complex needs of buyers from different countries, cultures, and industries, we can achieve real-time insights into the buyer market.

This may be the real in-depth use of AI in practical applications.

"Foreign trade is moving towards full AI. In the future, AI will reshape the supply and demand matching and business model of foreign trade." Zhang Kuo also boldly made three predictions;

• In the future, 100% of product information will be reconstructed by AI based on more accurate insights into buyers;

• In the future, more than half of offline business opportunities will be served by AI, and AI will be able to better meet the real-time needs of buyers;

• In the future, 80% of the new business value will be redistributed driven by AI.

To be honest, the word "future" sounds a little out of reach.

In other words, how can foreign trade people have a real sense of the "AI era"?

It may be that foreign trade personnel who have just entered the industry can also grow into "experienced foreign trade people" with the assistance of AI "with one click"; and small and medium-sized enterprises that have just transformed and expanded overseas can use AI "with one click" to find the right path and quickly open up overseas markets; as for mature foreign trade companies, they can use AI "with one click" to maximize their own advantages.

This is the most futuristic reality brought by AI in the eyes of foreign trade people.

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