Let AI be everywhere, Intel uses AI platform innovation to help the Olympics unleash the charm of technology

On April 17, 2024, Intel officially announced its plans for the 2024 Paris Olympics and Paralympics. On the global stage of the Olympic Games, Intel will deploy artificial intelligence technology powered by Intel processors to make AI ubiquitous.

As the official global artificial intelligence platform partner of the 2024 Paris Olympic and Paralympic Games, Intel will launch a series of innovative artificial intelligence experiences based on Intel hardware and software to bring sports fans, organizers, athletes and spectators from around the world A different participation experience than before.

The main areas of artificial intelligence applications include:

During the 2024 Paris Olympics, nearly 15,000 athletes around the world will participate in the competition, millions of spectators will watch the games live, and billions of viewers will watch the games through cable TV and digital platforms. The International Olympic Committee (IOC) will embed Intel AI platform technology in three key areas throughout the Olympic and Paralympic Games.

In the lead-up to and during the Paris 2024 Olympic and Paralympic Games, artificial intelligence applications powered by Intel processors and software solutions will demonstrate the potential of technology to empower athletes, coaches and spectators.

Intel will create an interactive program powered by artificial intelligence for sports fans, giving them the opportunity to embark on a journey to become an Olympic athlete. The Intel Artificial Intelligence Platform Experience Project will work with Samsung to analyze athletes' training through artificial intelligence and computer vision technology, and match each participant's profile information with Olympic sports. The project is trained on the Intel Gaudi accelerator, runs on the Intel Xeon processor platform with built-in AI acceleration capabilities, and is optimized through OpenVINO.

Throughout the 2024 Paris Olympics and Paralympics, Intel technology will also further promote the construction of barrier-free facilities and bring more convenience to the visually impaired. Intel supported Team USA's high-performance training center in Paris and the International Paralympic Committee's headquarters in Bonn, Germany, to create 3D models that enable indoor and voice navigation via smartphone apps, powered by Intel Xeon Artificial intelligence technology built by the processor.

The 2024 Paris Olympics will use Intel Xeon processors to present end-to-end 8K ultra-high-definition live broadcasts , which provides a clear direction for the future development of low-latency, 8K resolution video live broadcasts on the Internet. Powered by Intel Xeon Scalable processors equipped with Intel Deep Learning Acceleration Technology, the broadcast server will respond in milliseconds to deliver “more, faster, better” 8K to Olympic Broadcasting Service (OBS). The live signal generated by /60FPS/HDR pixels is encoded and compressed. This pixel adopts the VVC standard to compress the 48 Gbps original signal to 40-60 Mbps for transmission. Within seconds, the 8K OTT signal will be delivered to new Intel desktops and laptops connected to 8K TVs and delivered to select locations around the world. This will provide global audiences with high-definition live broadcasts of high-level broadcast quality, preparing them to enjoy future Olympic events.

With the help of AI automation, broadcasters can deliver more customized digital content to viewers faster. The automatic generation function of Olympic broadcast service highlights is trained on the Intel Geti platform, which can package customized highlights across multiple sports and distribute them to sports fans in real time, effectively improving the efficiency of production and editing of highlights.

To help continue the Olympic legacy, neural object cloning technology developed by Intel's Emerging Artificial Intelligence Laboratory will transform videos related to Olympic collections into 3D digital artifacts. The solution, which is being tested, will allow the Olympic Museum to place parts of its collection in an interactive digital environment, where visitors can turn and explore Olympic historical treasures as if they were touching them with their own hands.

Intel will continue to develop and launch new applications of artificial intelligence technology before the Olympics, so stay tuned for more exciting announcements in the coming months.

In the Olympic and Paralympic Games, Intel has rich experience in innovation and continues to improve the event experience by accelerating the application of 5G, VR, drones and artificial intelligence technology platforms. This relationship began at the 2018 PyeongChang Winter Olympics, where the unforgettable Intel Shooting Star drone display became a highlight. At the 2020 Tokyo Olympics, Intel Premium drones took off again and introduced three-dimensional athlete tracking technology (3DAT) and VR training technology.

In 2022, Intel, as the top global partner of the Olympic Games, will deeply support the Beijing Winter Olympics and help conduct 5G live broadcasts at this Winter Olympics, using innovative technology to compose a unique and exciting era of digital intelligence. At the opening ceremony, Intel used three-dimensional athlete tracking technology (3DAT) based on Intel Xeon Scalable processors and teamed up with a third-party professional team to customize and develop a "performance real-time special effects system based on artificial intelligence technology", which was used in multiple programs. , conveying aesthetic art and Olympic spirit to the world.

During the Beijing Winter Olympics, Intel also played a new chapter in the intersection of technology and sports. During athlete training and preparation, Intel's three-dimensional athlete tracking technology (3DAT) helps coaches organize and propose scientific training plans and professional strategies, effectively improve training efficiency, help athletes release their sports potential, and improve competitive performance. It also brings rich leisure and entertainment experiences to athletes and coaches through VR technology and 360° VR technology platform. In addition, Intel teamed up with partners to create a VSS digital twin venue simulation service, which visualizes, animates and parametrizes the venue and event processes in three dimensions, completely replicating the real venue into a digital and virtual online venue, which can be used in large-scale sports events. , play an important role in the construction of smart cities.

The 2024 Paris Olympic Games will be held from July 26 to August 11, 2024. The Paralympic Games will be held from August 28 to September 8.

Statements in this document that mention future plans or expectations are forward-looking statements, which are based on current expectations and involve many risks and uncertainties that may cause actual results to be materially different from those expressed or implied in such statements. . For more information about factors that could cause actual results to differ materially, please refer to Intel's most recent financial reports and U.S. Securities and Exchange Commission (SEC) filings posted on Intel's website at www.intc.com.

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