The peak season for home appliance purchases is here, with smart and high-end selling points

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With the massive promotional campaigns of online shopping malls such as JD.com, Suning, and Gome, the "May Day" home appliance sales peak season is coming, and intelligence and high-end products are the main themes of this year's home appliance market. Intelligence makes color TVs, mobile phones and white appliances more and more "smart", while high-end products are reflected in the application of high-end technologies such as 4K ultra-high definition, OLED display and door-in-door in new home appliances.

Smart upgrades to home Internet are booming

The development of the Internet has triggered a wave of smart home appliances. Not only has the pace of smartening up of televisions and mobile phones greatly accelerated, but even white appliances such as refrigerators, air conditioners, and washing machines have also "gone online", and home Internet is booming.

Nowadays, smart TVs have entered a stage of rapid development. Whether it is hardware configuration, operating system or network resource aggregation, they have been rapidly improved. Human-computer interaction and social functions have also begun to become the main selling points of major manufacturers. Not long ago, Hisense launched the second-generation smart TV VIDAA2, which aggregated massive resources from 11 video websites and also had social functions; TCL launched a dual-screen fusion game platform, and the rich large-screen games are very suitable for gamer-level consumers; Changhong's long-awaited home Internet strategy has landed, and the first three-network fusion smart TV CHiQ TV has finally debuted; Konka, which has been running wild on the road of multi-core hardware upgrades, has launched a 10-core smart TV and launched video cooperation with Youku and Tudou. Competing with traditional color TV manufacturers are Internet companies such as LeTV, Xiaomi, iQiyi, and Alibaba. The high-cost-effective Internet TVs they launched have attracted many consumers.

In addition to buying a smart TV, choosing a suitable set-top box is also a way to make the TV smarter. Since 2013, Xiaomi Box, LeTV Box, Huawei Secret Box, Tmall Magic Box, PPBOX, TP-LINK Box, Rainbow BOX, Baidu TV Stick and other boxes with their own characteristics have appeared one after another, with online videos, large-screen games and TV shopping. Consumers who don't want to spend money on buying a new TV can consider buying a TV box.

With the popularity of the concept of home Internet, smart products have sprung up in the white appliance market, such as refrigerators and air conditioners. Since Meiling, a subsidiary of Changhong, released the ChiQ series of smart refrigerators and air conditioners in March this year, major domestic home appliance manufacturers such as Haier, Hisense Kelon, Midea, AUX, and Chunlan have followed suit. However, the smartization of white appliances has just started, and whether smart air conditioners and smart refrigerators are practical or not, consumers have to make their own decisions after experiencing them.

Smartphones are the most popular smart products, and the selling points of 4G and 8 cores are very attractive. Nowadays, with the popularity of 1,000 yuan 4G mobile phones and the reduction of 4G tariffs, 4G smartphones are a good choice for consumers.

High-end development accelerates 4K and OLED

Nowadays, the trend of high-end and high-quality home appliances is becoming more and more obvious, and high-end technologies such as 4K ultra-high definition, OLED display and door-in-door are gradually being applied in home appliances.

Bigger screens, clearer images, and more natural colors have always been people's pursuit of screen display, and are also the development direction of TVs and mobile phones. 4K ultra-high definition with higher definition and OLED technology with thinner, lighter and more vivid colors are bringing a huge leap in picture quality to color TVs, and 2K display technology is also beginning to shine on mobile phone screens.

4K TVs are actually ultra-high-definition TVs with a resolution of 3840×2160, which is four times the resolution of FULL HD. After painstaking efforts in 2013, ultra-high-definition 4K TVs have made great strides forward at an astonishing speed, and 4K TVs have entered the mainstream market. This year, domestic 4K TV products represented by the five major brands of TCL, Changhong, Skyworth, Hisense, and Konka have all seen a significant price reduction. As the production capacity and technology of panel manufacturers continue to advance, 4K TVs will still have room for price reduction in the future. In addition, with the establishment of the China 4K Promotion Alliance, the long-standing 4K film source problem is also being solved. However, given that some low-priced 4K TVs on the market are actually fake 4K, consumers must pay attention to distinguishing the authenticity of 4K when purchasing.

OLED is recognized as the development direction of the next generation of televisions. Compared with the current mainstream LCD TVs, the advantages of OLED are high color reproduction, energy saving, and curved panels. At present, LG and Skyworth are the absolute main players in OLED TVs. During the upcoming "May Day" period, Skyworth will launch 55-inch OLED TVs in batches, priced at 29,999 yuan. Previously, LG and other color TV companies have already launched OLED TVs, but the prices are mostly concentrated between 60,000 and 70,000 yuan. The price of the OLED TV to be launched by Skyworth this time has dropped a lot, but it is still not very affordable. Consumers with certain financial resources can try it.

In recent years, the resolution of mobile phone screens has also been rapidly improved, and the picture quality is now much better than before. Last year, 1080P was still talked about with great relish, but this year, domestic and foreign mobile phone manufacturers such as LG, Sharp, vivo, and OPPO have launched new mobile phones with 2K resolution. 2K resolution means clearer pictures and more stunning visual effects, which is good news for friends who like to watch videos and play games on their mobile phones.

Shopping tips

Online shopping "May 1st" promotion in advance

The peak season for home appliance sales, "May Day", is coming soon. Major home appliance manufacturers are gearing up, traditional home appliance stores are making intensive preparations, and online shopping malls are also very popular.

With the improvement of logistics, payment, after-sales guarantee and other systems, online shopping has become a major choice for people to buy home appliances. According to statistics, in 2013, the online sales of flat-panel TVs accounted for 9.8% of the total retail sales of color TVs in the domestic market, and the proportion of online sales of mobile phones in the overall mobile phone sales increased to 13.3%. The proportion of white appliances such as refrigerators, air conditioners and washing machines has also increased significantly, among which the online sales of air purifiers accounted for half of the total sales. This shows that consumers are more and more involved in online shopping for home appliances, and online purchases of home appliances, mobile phones and other products are becoming more and more popular.

During the May Day holiday, JD.com, Alibaba, Suning and Gome will launch a new round of home appliance promotions. Consumers who are planning to purchase home appliances may wish to seize this great opportunity.

From April 21 to May 11, five major brands including LG, Samsung, Haier, Hisense and Midea joined JD.com and held “Brand Day” activities on JD.com for five consecutive days; 2 million “Opeli” 32-inch LED TVs customized by JD.com and supervised by Changhong were sold at only 999 yuan on JD.com. Meanwhile, five major home appliance companies including Hisense, TCL, Skyworth, Changhong and Konka will carry out 4K TV promotions simultaneously on Suning’s online and offline channels, with a total of 100,000 units in stock, and a minimum discount of 30% for popular models, covering all sizes of 4K TVs. Gome Online even started this campaign a month in advance, investing 1.2 million best-selling products in the color TV category, and the online prices of many smart TVs from Sanyo, LG, Changhong, TCL and Haier hit a new low in the market.

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