Is the smart hardware chip industry too big? Lianshengde gave the answer

Latest update time：2024-01-24

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With the vigorous development of the global smart home field, the competition for core IoT chips that support various smart hardware products is also extremely fierce, and the industry is seriously involved. How to break out of industry infighting in the situation of competition for hegemony, avoid blind price competition, and make IoT communication chips more efficient in serving smart home products has become an important factor to be considered in the industrial layout of major chip manufacturers.

Beijing Lianshengde Microelectronics Co., Ltd. was established in 2013. Combining many years of IoT chip research and development experience and market accumulation, it has continuously launched chips, modules, turnkey solutions and products suitable for various application scenarios, bringing a ray of light to the smart home industry. The new trend will surely lead to further iteration, upgrade and innovation of industry products.

Based on the existing IoT communication chips, Lianshengde Microelectronics has launched two new Wi-Fi/BLE IoT MCU chip products - W802 and W803, and has successively launched IoT modules and industry solutions based on the two chips. As core components of the new generation of smart home and IoT devices, W802 and W803 chips provide differentiated functions and services for different smart home application scenarios.

The W802 chip supports a single-chip solution of screen display + camera + Wi-Fi/BLE communication, and has the advantages of low cost and high integration. The chip supports IEEE802.11b/g/n Wi-Fi communication protocol and BLE Bluetooth communication protocol, using QFN56 6*6mm package; built-in high-performance 32-bit CPU processor, with a maximum frequency of 240MHz; supports 120MHz high-speed SPI interface, which can support 480 *480 resolution LCD screen; supports up to 13 touch buttons at the same time. The touch buttons can pass the 10V dynamic anti-interference test and can meet the needs of most touch button products. In terms of application, the W802 chip can be widely used in various screen products such as smart home appliances, smart meters, industrial control screens, thermostats, electric bicycles, smart charging piles, etc. It is also suitable for smart meter reading, smart learning assistance, and QR codes. Identification and other camera-based products bring more convenient and intelligent control methods to people's lives.

Product picture: W802

In addition to its application in traditional low-cost IoT products, the W803 chip is specially optimized for IoT devices with touch control. It supports multiple communication protocols and has the characteristics of low latency and high transmission rate. The chip adopts QFN32 4*4mm package and has a built-in high-performance 32-bit CPU processor with a maximum frequency of 240MHz. It supports up to 10 touch buttons and can pass the 10V dynamic anti-interference test. Supports 2.4G IEEE802.11b/g/n Wi-Fi standard and BLE Bluetooth standard. This chip is mainly used in various Internet of Things devices with touch buttons such as smart door locks, smart lighting, smart curtains, smart switch controllers, smart small appliances, etc., while effectively improving the stability of the device and user experience. Because of its built-in powerful touch function, it can directly eliminate the need for external touch chips and peripheral circuits, greatly reducing the product BOM cost.

Product picture: W803

Based on W802 and W803 chips, Lianshengde has successively launched modules and product-level solutions that support screen displays, cameras, touch buttons and audio decoding, which can facilitate customers to quickly and efficiently realize intelligent product upgrades and iterations. Facing the vast Internet of Things and smart home markets, we are based on solid and stable product features, providing more differentiated products and services for different segments, constantly innovating, bringing new trends to the industry, and striving to stand out in the fierce industry competition.

At the end of 2023, Lianshengde once again convened three-party intermediaries to communicate and exchange on preparations for landing in the capital market and listing. Although IPO review has become more stringent under the comprehensive registration system, the China Securities Regulatory Commission has made it clear on many occasions that it supports “hard technology” companies with key core technologies to become better and stronger, and it has directed resources to concentrate in the field of technological innovation. Lianshengde fully meets the standards in this regard and has its own core technology. The company's innovative nature will attract more institutional attention in the capital market. It is hoped that the company will further consolidate its business foundation, continuously improve its corporate governance structure, improve its operation and management capabilities, and promote its sustainable development.

Lianshengde Microelectronics has successively received investments from Guoke Jiahe, China Overseas Investment, Tianjin TEDA, Su Gaoxin, Xinwo Capital, Zhongyu Capital, Dingtai Haifu, CMB Capital, Integrated Circuit Cutting-edge Chip Fund, Zhuodai Capital and other institutions. In 2023, it received a new round of strategic investment from Guosen Zhongshu, an investment platform jointly established by the State Information Center and China Huarong.

The company will be based on the independent and controllable high-security wireless connection technology segment, further broaden and deepen the industrial integration in multiple fields, serve the independent, safe and controllable needs behind the national "new infrastructure" strategy, and provide customers with better services. We will develop more safe, stable, and internationally competitive products to achieve rapid performance growth, continue to steadily advance the listing plan, and strive to enter the capital market as soon as possible. In the future, with the help of the capital market, I believe that Lianshengde Microelectronics will bring you more surprises.