Compete with Apple and Qualcomm! Samsung has assembled a team to develop custom CPU cores, revealed

The failure of Samsung's Exynos 2200 processor finally forced it to rethink its smartphone chip strategy. According to a new report, the Korean giant has assembled a talented team to develop custom CPU cores. Not only does this move help reduce the company's reliance on ARM CPU designs, it also allows the company to compete head-on with the likes of Apple and ultimately Qualcomm.

According to a Korean business magazine, Samsung's custom CPU designs will be used in smartphones and eventually tablets and laptops, a similar strategy adopted by Apple. Samsung has hired former AMD executive and developer Rahul Tuli. Unfortunately, as much as we'd love to see how these CPU cores perform quickly, it doesn't look like everything is going to go the way we expect.

Industry insiders said that if the development process is successful, Samsung's first batch of customized CPU cores will be put into use in 2027. That's four years in the making, and comes after seeing a new custom SoC said to be tailor-made for future Galaxy S series. As for this custom chipset, we shouldn't expect it until 2025, so it'll be quite a wait before Samsung gets involved.

For those unfamiliar with Samsung's chip development history, this isn't the first time the company has developed custom CPU cores. The early cores were codenamed Mongoose, but due to poor performance in various aspects, Samsung stopped development after the M5 cores, which were part of the Exynos 990 SoC, the chipset launched in the Galaxy S20 series in 2020.

Apple remains several generations ahead of its rivals, and with Qualcomm expected to announce its first custom CPU designs next year, Samsung faces a huge challenge in catching up. Hopefully, previous commercial failures have taught Samsung valuable lessons, which may also be why the first design isn't scheduled to be launched until 2027, to give the manufacturer enough time to conduct multiple "trial and error" runs. It may also work with AMD to improve GPU aspects over the years.