What is the problem with Xiaomi phones, which have been criticized by netizens in the past two years?

In 2021, Xiaomi, which just took the second place in global smartphone shipments, has surpassed Apple and now seems to be only 2 percentage points behind Samsung, the world's number one. But at present, the prospect of crossing this 2% gap is not optimistic, especially the road to Xiaomi's "high-end" transformation, which Lei Jun has high hopes for, is full of difficulties. Lei Jun, chairman and CEO of Xiaomi, has set a goal of becoming the world's number one in sales within three years. It is precisely this goal that has put Xiaomi in a dilemma.

The Xiaomi Mi 11 series was once criticized on the hot search due to quality issues. Many details of the phone were not properly handled. It was too focused on the general things and ignored the details that should be paid attention to. "If Xiaomi wants to achieve high-end transformation, in addition to the product must have a major breakthrough, the brand image must also achieve a major breakthrough." Previously, Xiaomi was regarded as the main cost-effective in everyone's eyes, which made many users have certain doubts about it.

In the eyes of Chinese people who believe that “you get what you pay for”, cheap is synonymous with “low-end”. If Xiaomi wants to break through and take a new path, it must break the original label of “cost-effective” and use solid technology to achieve true high-end.

From the "Android King" Xiaomi 11 Pro to the "Android Light" Xiaomi 11 Ultra, and now the more high-end MIX 4, it is not difficult to see Xiaomi's "ambition" in the high-end track. At the press conference on August 10, 2021, Lei Jun also revealed that "steadily practicing the high-end road is exactly what Xiaomi needs to focus on in the new decade." Who knew that the launch of Xiaomi 11 would cause Lei Jun to suffer a big Waterloo.

Since its release, Xiaomi Mi 11 has been loved by many Mi fans. Xiaomi Mi 11 sold 350,000 units in just 5 minutes after it went on sale, and sales exceeded 1 million units 21 days after its release. Behind this sales volume, there are many complaints from netizens during the subsequent use process: the phone has problems such as body heating, motherboard damage, Wi-Fi hotspot failure, sudden black screen restart, etc.

This problem can turn many Mi fans into haters. Among them, the Black Cat Complaint website currently has more than 7,800 complaint cases against Xiaomi 11, and the reasons for the complaints are mostly the above-mentioned problems. In response to this, Jin Fan, Mi Product Director and General Manager of MIUI Experience, responded that Xiaomi has redesigned the game scene; for some non-game scenes, a "balanced mode" is being designed and developed, which can intelligently switch the resolution and refresh rate according to different applications, and will be more stringent in the control of background applications. While ensuring smoothness, it will improve the battery life of the phone and reduce abnormal heating. Xiaomi will adopt a service policy that is higher than the national three guarantees to solve the problem: users who encounter such phenomena will support replacement of new phones after after-sales inspection. If users encounter the same WiFi problem again after changing the phone, they can return the phone or change it again.