Apple plans to launch a new version of Apple TV in the second half of the year with a lower price?-EEWORLD

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According to analyst Ming-Chi Kuo, Apple plans to launch a new version of Apple TV in the second half of 2022.

In a tweet today, Kuo said the new Apple TV will have a better cost structure, suggesting the device could have a lower price to be more competitive with other streaming players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line.

The current Apple TV 4K model, released in April 2021, costs $179 with 32GB of storage and $199 with 64GB of storage, while the previous-generation Apple TV HD with 32GB of storage still costs $149. In comparison, Chromecast and Roku streaming sticks cost less than $50, and there are many other options under $100.

Both the second-generation (2010) and third-generation (2012) Apple TV models were priced at $99 at launch, and while Apple TV+ is already available on platforms like Fire TV and Roku, a more competitively priced Apple TV model could still spur sales of the device and help attract more subscribers to the streaming service.

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