Moutai official app downloads exceeded 400,000 in one day! It directly ranked first in the App Store free list

     On March 27, Qimai Research Institute observed that Moutai's official App 'i Moutai' was quietly launched on the App Store.

　　However, corresponding to its low-key launch is its extremely high popularity. The day after its launch, 'i Moutai' ranked first on the App Store's overall list, and the estimated daily downloads on March 28 alone reached 400,000+.

　　In addition, in addition to the App Store, we also observed that 'i Moutai' was simultaneously launched on major mainstream application stores (such as Huawei, Xiaomi, etc.).

　　'iMoutai' is a digital marketing app created by Moutai Co., Ltd. It is a specially built and operated online reservation and wine purchase platform. According to the official introduction, the app has been prepared for half a year and will be officially launched on March 31 for trial operation.

　　During the trial operation phase of 'i Moutai', users can make reservations on the App every day to subscribe to the four latest products, namely: 53% 500ml Kweichow Moutai (Year of the Tiger), 53% 500ml Moutai 1935, 53% 375ml*2 (Year of the Tiger), and 53% 500ml Kweichow Moutai (Treasure).

　　The highly anticipated 500ml Feitian Moutai is not currently sold directly on 'i Moutai', but the App will integrate with 12 third-party e-commerce platforms to provide consumers with rush information on purchasing Feitian Moutai.

　　In addition to making reservations to purchase wine, users can also learn about the brewing process, brand culture, etc. of Kweichow Moutai through the four major sections of 'i Moutai': "Quality·Moutai, Enjoy·Moutai, Discover·Moutai, Culture·Moutai".

　　As an official wine purchasing platform, most users are optimistic about the launch of 'i Moutai', saying that "it is convenient to stock up on wine" and "it is worth looking forward to". . . . . .

　　At present, the download volume of 'i Moutai' is unstoppable, and it has performed well in both data and word of mouth. As of press time, it still ranks first on the App Store free list. What are the subsequent developments? Qimai Research Institute will continue to pay attention and synchronize with you in time~