According to foreign media TheVerge, Netflix's streaming subscription service in the United States has recently increased its prices across the board, with the basic subscription rising from $8.9 per month to $9.9 (about 62.96 yuan); the price of the premium subscription that supports 4K resolution has increased to $19.99 per month. In addition, the price of the standard subscription that supports HD resolution and two terminals has increased from $13.99 per month to $15.49.
Netflix subscription prices have been rising steadily over the years, a testament to the success of Netflix content, which has made consumers stick to its service and willing to accept increases of less than $2. The company was very cautious when it raised prices in 2014, allowing old users to enjoy two more years of subscriptions at the previous price, but this time the company is not as generous as usual.
Currently, Netflix has invested a lot in original series, and has also invested in the film and television industry and launched a number of original movies. In order to compete with Disney+ and HBO Max launched by its peers, Netflix continues to invest a lot of money to maintain its leading position. The rising costs may be one of the reasons for this price increase.
A Netflix spokesperson told Reuters that the purpose of adjusting prices is to ensure that the platform can continue to provide high-quality works. The three subscription plans remain the same as before, and members can choose according to their needs.
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