LeEco smartphones announce return: first entry-level product with built-in Huawei HMS service

On the afternoon of September 27, LeTV held a mobile phone business communication meeting in Beijing, showcasing the first product after LeTV's mobile phone return and responding to issues related to the mobile phone business.

Earlier on May 18, at the LeEco Ecosystem Conference, LeEco announced its official return to the mobile phone business and displayed a partial picture of the new "LeEco Super Phone".

Li Xiaowei, Executive Vice President of LeEco Smart Ecosystem

Li Xiaowei, executive vice president of LeEco's smart ecosystem, shared the latest progress of LeEco's mobile phone at the scene: "The new LeEco mobile phone that was exposed is not the one that was previewed at the press conference. The model previewed at the press conference is still in preparation. It's just that LeEco's mobile phone business has been restarted after many years. In particular, the shortage of mobile phone raw materials, especially chips, affected by the epidemic at home and abroad, has caused unimaginable difficulties in LeEco's return. It is equivalent to starting over from scratch, but being able to come back is better than anything else. We also hope that the market can give us some time. We are working hard."

LeTV S1 Engineering Machine

The phone that LeTV will release after its return is LeTV S1. The engineering prototype of LeTV S1 was also displayed on site. According to the on-site experience, LeTV S1 is equipped with Tiger T5710 chip, supports 5G network space, has a screen resolution of 1600x720, and a battery capacity of 4900mAh. In addition, the full set of Huawei HMS services is installed in the LeTV system.

Regarding the appearance and configuration of LeTV S1, Li Xiaowei responded: "S1 is a product that can guarantee the experience and quality assurance of its target user group based on LeTV's current mobile phone R&D, supply chain and production capabilities."

Officials said that the current target user group of LeTV S1 is online car-hailing drivers, food delivery boys, parents, etc. At the beginning of the design, the main considerations were system reliability, large battery, large storage and large screen. In addition, they emphasized that S1 is LeTV's first "nationally produced" mobile phone, with chips, memory, screen and manufacturing all provided by domestic suppliers.

LeTV S1 Engineering Machine

As for why LeTV wants to return to the mobile phone business, Li Xiaowei also responded: "First, it is necessary to develop the smart ecological business. In the future, LeTV will also launch its own intelligent interconnection ecosystem. We are currently developing interconnection functions between mobile phones, TVs and other products. Second, LeTV has a good user base. There are still a group of users using LeTV's mobile phone products. Third, the domestic market space is large enough. Fourth, LeTV will also select sub-groups for in-depth exploration based on its own capabilities and characteristics."

As for the significance of the LeEco S1, Li Xiaowei said: "LeEco is basically starting from scratch to make mobile phones. We don't have particularly high expectations. The main thing is to go through the entire process, from supply chain, products to channels, marketing, etc., to find problems in the process and prepare for subsequent products."

"LeTV will also launch its own intelligent interconnection ecosystem in the future, and is currently developing interconnection functions between mobile phones, TVs and other products." Li Xiaowei said that LeTV will focus on smart life services for individuals and families and create a smart ecosystem with TVs and mobile phones as dual centers. The return of LeTV's mobile phone business is an indispensable part of the advancement of its smart ecosystem business, and in the future it will also launch mobile phone products suitable for different consumer groups.

Finally, the LeTV S1 phone will be launched on LeTV Mall before National Day, but the price has not been announced today, and the flagship product will be unveiled next year.