Shenghong Holdings: The business with CATL is mainly for battery testing equipment

On July 13, Shenghong Holdings said in an interaction with investors that its business dealings with CATL were mainly for battery testing equipment. In response to investors' concerns about the company's current operating conditions, Shenghong Holdings said that its current operating conditions were good.

It is understood that Shenghong Co., Ltd. actively promotes the charging and swapping business of electric vehicles, upgrades the UI interface of the product, reduces 80% of the operating procedures, and makes charging easier. At the same time, users can remotely monitor the charging pile equipment through the cloud platform, support remote fault diagnosis, and remote OTA upgrades. Reduce the number of inspections by on-site staff and reduce the maintenance costs of operators. For noise-sensitive areas, Shenghong Co., Ltd. has developed low-noise charging piles. The product uses the silencer equipment independently developed by Shenghong Co., Ltd. to accurately adjust the fan speed while ensuring the heat dissipation capacity, which can effectively eliminate about 80% of the noise. Shenghong Co., Ltd.'s charging pile products have sold a total of 30,000 sets, covering 109 cities across the country.

With the transformation of energy structure, some old traditional energy companies have also joined the process of converting traditional energy to new energy. For example, British Petroleum Group (BP) has also been involved in the charging pile business. With its good reputation in the operator field and high-quality and high-performance charging pile products, Shenghong Co., Ltd. has reached a cooperation with BP Group and became the first charging pile manufacturer to enter BP's Chinese supplier list.

V2G is a new business area for charging piles. Shenghong Co., Ltd. has carried out in-depth product research in this field. It has currently launched related products with V2G functions and is carrying out subsequent upgrades and optimizations.

In terms of talent development, Shenghong Holdings launched a talent inventory, key talent plan, and reserve cadre plan, and completed a key talent inventory and employee development plan. Through the establishment of a job qualification system and the identification of key talents, it strengthened employee empowerment management, clarified employee development goals, and activated the company's internal hematopoietic function, improving the quality of the company's talent team, promoting the growth of the talent team, and cultivating a large number of comprehensive industry talents for the company.

At the same time, Shenghong shares has stepped up brand promotion efforts through exhibitions, technical seminars, professional media channels, social networks, and self-media, increased marketing investment, strengthened industry technology guidance, established a professional image, and improved brand awareness and reputation; fully utilized marketing service outlets in various places, provided pre-sales and after-sales services, and improved user satisfaction and brand loyalty. For overseas markets, Shenghong shares give priority to the cooperation model to establish brand reputation, and use domestic R&D resources and local service forces to gradually expand brand influence.