Lu Weibing talks about why MEMC is used in the Redmi Smart TV X series

Today, Lu Weibing, Vice President of Xiaomi Group, President of China, and General Manager of Redmi Brand, wrote an article explaining why MEMC was used in the Redmi Smart TV X series.

Lu Weibing said that the Redmi Smart TV X series is positioned as a "light flagship" smart TV for young people. Considering that young people have a greater demand for watching blockbusters, watching football games, and playing games, they have a natural pursuit of good picture quality. Therefore, the X series products aimed at good picture quality at the beginning of the project, integrating up to 38 picture quality enhancement technologies including 60Hz MEMC motion compensation technology and SR super-resolution algorithm into the product. Redmi believes that it is necessary not only to give young people a more generous price, but also to let them enjoy the "same price and high configuration" leapfrog experience.

"Motion jitter, screen tailing and ghosting" are common problems when watching action movies or sports programs, which makes it particularly important to equip MEMC motion compensation technology. By estimating the motion trajectory, interpolating and enhancing the picture, eliminating the screen tailing and ghosting of low-frame rate resources when playing on a high-frame rate screen, the display can be made smoother. For movies and sports events, it is a powerful tool to improve the viewing experience.

MEMC motion compensation technology is the watershed of mid-range and high-end TVs, and is one of the most intuitive technologies to distinguish high-end and mid-range TVs. It is very common in high-end TVs and is also a standard picture quality enhancement technology for high-end TVs. Redmi smart TVs bring this technology to the price range of less than 2,000 yuan, just to let more users feel the charm of good picture quality. Redmi believes that 2020 will be the first year for the popularization of MEMC technology.

Lu Weibing said that Redmi smart TV has been adhering to the product design concept of "mass product quality" to popularize more and better technologies to everyone. MEMC motion compensation technology should not only be a picture quality enhancement technology unique to high-end TVs, but a technology that everyone can enjoy.