The future of the robotics industry is so bright, how can start-ups get a piece of the pie?

In today's technological era, robots have become one of the key technologies in all walks of life. With the continuous advancement of artificial intelligence and machine learning technology, the application scope of robots is becoming more and more extensive, and the market prospects of robots are becoming more and more broad. According to the "China Robot Industry Development Report (2022)" officially released by the China Electronics Society at the 2022 World Robot Conference, it is estimated that in 2022, the scale of China's robot market will reach 17.4 billion US dollars, with an average annual growth rate of 22% over the past five years. Such rapid development has also attracted many robot companies to emerge like mushrooms after rain.

However, as a fledgling startup, it is not easy to gain a foothold in this mature market. Robot startups need to understand market demand, develop attractive products, establish connections with potential customers, respond quickly to customer needs, and continuously optimize products and services to seize market share through their own advantages and quickly open up the market.

Understanding market demand

The market is the guide for the company's development. Before entering the market, you need to understand the needs and pain points of the market. After understanding the needs and pain points of your potential customers and how they want robots to help them, you can develop products more targeted and make your own products more competitive. At the same time, understand the performance of competitors in the market. As the saying goes, knowing yourself and the enemy will ensure victory in a hundred battles. Understanding your competitors is more conducive to formulating your company's development strategy.

Develop an attractive product

The premise of any victory is to have sufficiently competitive products. When you choose a track, you need to ensure that your products have advantages over your competitors in terms of performance, price, reliability and ease of use. Only in this way can you attract more customers to choose your products.

An attractive product should be creative, reliable and cost-effective. Robot companies can break the rigid thinking, find innovative R&D directions, and design unique robot products to attract customers. In the operation of robots, they can choose to establish their own supply chain system to effectively control the production and after-sales costs, thereby reducing the price of robots and making them more cost-effective than competing products. Excellent after-sales service is the guarantee of success. Consumers not only buy products, but also use them, and use must be guaranteed after sales. Excellent after-sales service makes customers feel more assured and naturally more willing to buy.

Create your own brand

After understanding the target market, make sure your product brand is professional enough to polish your own signboard. This requires choosing an appropriate positioning to attract your target customer group and establish your brand in this group. For example, if your robot is mainly an industrial robot for the enterprise market , you need to ensure that your product can meet the production needs of corporate customers and have a professional image.

Connect with potential customers

Once your product is ready, you need to start connecting with potential customers and exploring the market. You can increase your brand awareness and attract potential customers by participating in industry exhibitions, posting product information on social media, and advertising. In addition, joining or establishing an industry association will increase mutual cooperation within the industry and make your brand more well-known.

As robotics technology continues to develop and become more popular, robots are no longer just simple production tools, they also have a wider range of application scenarios and business prospects. However, for startups that want to enter the industry now, in the face of complex market environments and changing business models, robots need to be more flexible, intelligent, reliable, and safe to better serve humans and make robots an important force in promoting the progress and development of human society, thereby winning market share and customer trust.