The latest "IDC 2020 Q4 China Projector Market Tracking Report" shows that the total shipments of China's projector market in 2020 were 4.17 million units, a year-on-year decrease of 9.8%. IDC predicts that by 2025, the five-year compound growth rate of China's projector market will still exceed 15.0%.
The top three LED light source product markets were occupied by XGIMI, JMGO, and Xiaomi. XGIMI’s market share reached 27%. Dangbei and Changhong led the growth of the second camp. The top five manufacturers accounted for 51% of the market share. Among the three major light source products, home laser products had the fastest year-on-year growth. Hisense, Fengmi, Changhong, Xiaomi, and XGIMI took the top five, accounting for 86% of the market share.
2020 年家用投影机销售量 300 万部,同比增加 7.5%。LED 灯源商品占有消費市场占有率超 88%,电灯泡商品占有率 5%,激光光源 7%。知名品牌层面市场竞争十分激烈,极米、干果、小米手机、当贝和康佳位居前五。
Shipments of commercial projectors were 1.17 million units, down 36% year-on-year, of which the political and educational market shrank by more than 40%, the business market fell by 32%, and the engineering machine market also fell by 29%.
商业销售市场下滑变大的直接原因取决于:第一,新冠肺炎疫情在我国和国外对要求端和供货端不良影响从宏观经济大 ICT 销售市场、公司级硬件配置终端设备销售市场到显示设备类目到投影仪销售市场的逐步传送呈现。第二,商业表明销售市场內部的类目争霸战愈发猛烈,IWB 大屏幕智能化互动触摸控制面板在文化教育和商务,大会销售市场吞噬投影仪总量和增加量关键销售市场。另外投影仪高毛利率来源于的工程机高档销售市场一样遭遇价钱持续下挫的商业高档单屏和拼凑多屏显示及其别的新技术应用方面的综合性市场竞争。
Looking at the seven major projector markets in 2020, the political and educational market shrank by more than 40% month-on-month, the business reception market fell by 32%, and the construction machine market also fell by as much as 29%.
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