Baidu enters the automotive industry! Cooperating with Geely based on the Haohan architecture

Baidu announced that it has officially established an intelligent car company and entered the automotive industry as a complete vehicle manufacturer. Geely Holding Group will become a strategic partner of the new company.

It is understood that the newly established Baidu Auto Company will target the passenger car market and allow users to purchase more extreme smart electric vehicles.

According to reports, Baidu Auto will focus on the entire industry chain of smart car design, research and development, production, manufacturing, sales and service, inherit Baidu's powerful artificial intelligence and Internet technology genes, use Apollo's leading autonomous driving capabilities, and leverage its eight years of experience in the field of automotive intelligence to reshape the product form of smart cars and become a transformer in the era of smart travel.

Baidu Auto is independent of the parent company and maintains autonomous operation. At the same time, Baidu fully empowers the Auto Company with core technologies such as artificial intelligence, Apollo autonomous driving, Xiaodu in-car, and Baidu Maps to support its rapid growth. Baidu's reorganization of the Auto Company is an important strategic layout in the field of smart travel.

Baidu Auto Company has chosen Geely, a leading Chinese auto company, as its partner, and Geely Holding Group has invested to become a strategic partner of the new company. It is reported that the two parties will work closely in the fields of smart car manufacturing based on Geely's latest global leading pure electric architecture - the vast SEA intelligent evolution experience architecture, to jointly create the next generation of smart cars.

It is understood that the Haohan architecture has the world's largest bandwidth and is the world's most efficient smart electric vehicle solution. The architecture is named Haohan because it means "the vast ocean, the boundless imagination", and this architecture took four years to develop through global research and development, costing more than 18 billion yuan. Geely has finally made it the soil and foundation for the future era of smart travel.

As the global automotive industry's electrification trend becomes increasingly obvious, and the integration of technology and automobiles becomes closer, the need for automakers to transform into smart travel service providers is becoming more and more urgent. The emergence of the vast SEA architecture also announces that Geely has officially entered the system promotion stage of smart electric vehicles. According to Mr. An Conghui, President of Geely Holding Group, CEO and President of Geely Auto Group, "Currently, more than 7 brands and a total of more than 16 new models have started research and development to layout different market segments. At the same time, many new models based on the vast architecture will be launched on the market from 2021."

The SEA architecture injects powerful genes into smart electric vehicles mainly in six major areas, including space, three-electric, intelligence, autonomous driving, safety, performance, etc. These six major areas have truly broken the shackles of traditional cars and brought users a zero-boundary smart travel experience.

In terms of space, as the world's largest intelligent pure electric architecture, the vast SEA architecture can cover all specifications from A-class cars to E-class cars, with a wheelbase range from 1800mm to 3300mm. The car models include sedans, SUVs, MPVs, station wagons, pickups, etc. This architecture can also optimize the interior space through its own advantages, truly realizing a cross-level space experience.