From the traditional TV 1.0 era to the smart TV 2.0 era, the TV industry has undergone two major changes in the past few decades. Now, with the official release of the "2020 Smart Screen White Paper", the large-screen industry is about to usher in a brand new smart screen 3.0 era!
The 2020 Smart Screen White Paper points out that smart screens are an innovative evolution of smart TVs and are smart home interactive terminals driven by emerging technologies such as AI and IoT. On the basis of providing higher-quality audio-visual entertainment functions, smart screens use powerful computing power, perception, and interconnection capabilities to achieve multi-modal natural interaction and loT smart home control functions, which can bring users a richer, smarter, and more personalized experience, and build a smart hub for contemporary families.
In 2019, Honor first proposed the concept of "smart screen". Subsequently, more than 20 brands including Skyworth, TCL, Changhong, Konka, and Haier launched their own smart screen products. The number of product models on sale reached hundreds, and "smart screen" quickly became a new highlight in the field of TV consumption.
The advent of Honor Smart Screen can be said to have stirred up a thousand waves. It is like a shot of adrenaline that has brought new vitality to the long-stagnant large-screen market. On the one hand, the five major standards of "chip, sound quality, picture quality, content, and intelligence" proposed by Honor provide users with a practical reference for purchasing products. It allows consumers to open their eyes even when they are bombarded with product information and surrounded by marketing routines. On the other hand, the introduction of the five major standards also has a positive driving effect on the entire large-screen industry. It allows manufacturers to jump out of the vicious circle of low-price competition, re-shift their attention to improving product experience, and accelerate innovation and upgrading.
Honor closely combines theory with practice and has used its strong strength to perfectly endorse the five major standards. As a benchmark of the five major standards, the Honor Smart Screen X1 series has repeatedly broken sales records during the 618 period and has been well received by consumers. In terms of chips, the Honor Smart Screen X1 series is equipped with the flagship Honghu 818 chip, which brings powerful decoding capabilities, supports video playback from 8K30 frames to 4K120 frames, and can wake up in 1 second and boot up in 2 seconds; in terms of picture quality, it uses an ultra-clear full screen with a resolution of 4KUHD (3849x2160), the screen covers 92% DCI-P3 wide color gamut, and integrates six key algorithms: MEMC, SR, NR, HDR, DCI, and ACM; in terms of sound quality, it is equipped with 4*10W speakers and 2*0.5L large sound chambers, with HUAWEI Histen five sound effects and 31-band EQ tuning technology; in terms of content, it has built-in Huawei Video, Youku KuMei, Mango TV, and Aurora TV four major mainstream platform resources to support one-stop service, and has launched online courses in cooperation with many well-known educational institutions, and can also do home fitness and karaoke; in terms of smart capabilities, the voice assistant supports 5-meter sound pickup, continuous conversation without pressure, and can also control the whole house smart home. The magic screen control is easy to operate, the flash projection is clear at the touch of a button, and the smart dual projection is even more fun.
In addition, the internal workmanship of the Honor Smart Screen X1 is also extremely sophisticated. The interfaces are all treated with corrosion-resistant gold plating, and a highly automated production line is introduced to strengthen early quality control. The testing standards and frequency are far higher than the industry level.
In the overall impetuous environment of the smart TV industry, Honor Smart Screen is undoubtedly a breath of fresh air. Many of its constructive concepts are highly praised by people inside and outside the industry, and it is leading the Smart Screen 3.0 era with strength.
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