Authoritative overseas media has awarded Chinese TV brands for three consecutive years. New technology is crucial.

The stories about China's smart manufacturing are always more exciting than the last. After experiencing a period of rising industry status and technological research and development transformation, Chinese technology companies have begun to launch more and more good products to the market with great enthusiasm, and even go abroad to gain a leading position in the international market, making a number of international competitors ashamed.

There is a TV brand from China that not only performs well in its home market, but also actively enters the global market and captures the hearts of consumers across the ocean. This is TCL TV. In the just-concluded 2020 PC Magzine Readers' Choice Award, TCL won the Readers' Choice Award in the TV category for three consecutive years, once again becoming the pride of Chinese brands.

Why has TCL won awards for three consecutive years?

Maybe you don't know what PC Magzine is. It is an American technology media founded in 1982, focusing on the transmission of information on consumer electronics hardware and software, and expressing opinions on these products. PC Magzine takes assisting consumers in making consumption decisions as its mission, so it can give independent opinions based on objective results without being influenced by factors such as advertising or marketing.

PC Magzine has been well implemented in its nearly 40-year history and has won the love of many American readers. It is a guide that many people will definitely read before purchasing new products. While the editorial team will give out the best awards of the year, PC Magzine will also call on readers who subscribe to update emails every year (which can be regarded as adding a public account to follow and setting it as a star) to vote for the Readers' Choice Award.

The Readers' Choice Award, which integrates public opinion, naturally reflects the true views of consumers to a certain extent, so the significance of  TCL  TV winning the award for three consecutive years is extraordinary: TCL is not only a first-tier manufacturer in the North American TV market in terms of sales performance, but also has won the real recognition of users, truly achieving the rooting and growth of Chinese brands overseas.

Let’s take a look at why TCL TVs rank among the best in most sub-items.

1. Price

Even though the PC Magzine Readers' Choice Awards committee removed votes that were too high or too low to ensure the results were true and objective, TCL TVs still led other brands with a high score of 9.5 in the price sub-item. Obviously, TCL is the most cost-effective TV brand in the minds of American consumers.

Low price does not mean low quality. PC Magzine editors believe that TCL TVs are suitable for movie lovers. The reason why TCL can achieve a low price is that it has effectively integrated the complete layout of the vertical industry chain, manufacturing capabilities, global supply chain deployment, and comprehensive customer channel cooperation. Ultimately, consumers find that TCL TVs can provide more product features than competing products at the same price range.

2. Ease of use & setup

These are two sub-items where TCL TVs have obvious advantages: ease of use refers to whether it is easy and barrier-free for general consumers to use the TV after purchasing it, from unpacking it to proficient use; settling represents how much effort the product has made in terms of functional depth and the degree of openness of customizable projects, and whether it can meet the needs of "hardcore" consumers.

The pursuit of the concept of "Less is More!" has made TCL TVs more concise and smooth in terms of packaging design, installation, settings, and smart control, and impressed voters with excellent experience. In-depth cooperation with the Roku system has brought system functions and audio and video playback performance that adapt to the usage habits of overseas consumers, making it recognized in terms of set-up.

3. Intelligence

The wave of smart TVs has been here for nearly 10 years, and TVs have long evolved from simple content playback devices to home smart devices. Therefore, smart capabilities are one of the important items for judging TVs. TCL has an absolute leading advantage in this sub-item - TCL TVs have an overall score of 9.0, while most other brands only have a score of just over 8.

TCL won the smart project with a great advantage by providing rich and easy-to-use App resources, Internet video content and intelligent functions based on the Roku system/Google TV audio and video capabilities. American consumers also like smart TVs that can install more functions, watch all kinds of online videos and are not difficult to use.

4. Technical support

Technical support is a sub-item that TCL TV has been listed for the first time, and its score has surpassed that of its main competitors. TCL believes that this is a manifestation of the successful practice of the "3E" spirit that guides the customer service team. The "3E" refers to enabling users to obtain the maximum value from the product, exceeding user expectations, and enjoying their work. The implementation of this concept has enabled the TCL customer service team to achieve good work results.

Mini LED leads TCL to conquer North America

In the final analysis, the reason why TCL TV is popular in the United States is simple: reasonable price, leading product experience, and good after-sales support. In the analysis of each sub-project, we can also clearly see that behind TCL TV's achievement of the honor is complex and unremitting efforts.

I became more curious and wanted to know what kind of TV products TCL used to impress consumers. After all, a product that can make consumers have a lasting good impression on a brand must have its own "unique skills".

The high-end TCL 8 series is impressive, with brighter, more vivid and more eye-catching pictures, and is even one of the best gaming TVs on the high-end market. The peak brightness of the TCL 8 series in HDR mode can reach 1968.78cd/㎡, breaking the brightness limit of TVs on the market. It should be noted that the peak brightness of mainstream TV products only began to exceed 1000cd/㎡ more than a year ago.

Higher peak brightness means a larger dynamic range, which is reflected in the viewing experience as more delicate and realistic picture details, giving people an extraordinary high-end TV viewing experience. TCL TV can become the industry leader in this regard because of the new display technology they are betting on: Mini LED, which represents the future of the TV industry. Samsung and LG will focus on mass production starting in 2021, and TCL has already started mass production of Mini LED TVs in 2019.

Mini LED originated from LCD. The backlight module is made of thousands of tiny lamp beads and divided into hundreds of backlight partitions. It takes into account the main advantages of the current mainstream LCD and OLED panels: high resolution, high brightness, and wide color gamut. It can coexist with ultra-thin, HDR, and high contrast. In the near future, the cost of this technology is expected to be greatly reduced, making it a technology that ordinary consumers can afford.

In fact, TCL has already started the popularization of Mini LED. The new TCL 6 series TV launched in 2020, under the premise of also using Mini LED technology, is nearly half cheaper than the TCL 8 series of the same size. The new TCL 6 series maintains similar picture quality performance, but can enter a more mainstream price range. PC Magzine editors gave it a "Best of the Year" evaluation.

The TCL 6 series, powered by Mini LED, has high contrast, color accuracy (almost complete coverage of the DCI-P3 color gamut), and other performance that surpasses its peers. It is also designed to be ready for use right out of the box, so users can watch all kinds of programs right after purchasing it. The TCL 6 series is also cheaper than other TVs of the same quality. Combined with the above factors, it has received more attention and favor.

In the US market, there are also TV manufacturers such as Vizio that also play the price-performance card. The market competition for pure low-priced products is quite fierce. So why is TCL the most popular and leading by a large margin? Reader votes and media reviews have explained it very clearly. Before the price-performance ratio, TCL was a TV brand with high product strength. People's recognition is inseparable from high-quality products and user experience.

For TCL TV, the lower price than the market average is just an entry point to attract consumers. The high product strength represented by Mini LED technology, out-of-the-box use, and smart experience is the key to converting user word of mouth. The reason why a Chinese manufacturer can be loved by consumers in the United States is far from as simple as it seems.

TCL's Chinese users are happier

What is more worth mentioning is that although TCL TV is well-known overseas, it has not forgotten Chinese consumers. TCL not only brought the best-selling overseas models back to China, but also gave priority to selling TVs with better product form, product specifications and user experience in China.

The TCL 6 series, which has received a lot of praise from foreign consumers, has been transformed into the Thunderbird R635C in China. The audio and video quality including 240-zone backlight composed of 3840 Mini LED lamp beads, 120Hz+MEMC, and Dolby Vision four speakers have all come to the Chinese market intact, adding practical intelligent functions such as video calls, AI voice control, and interconnected screen projection, and the price is cheaper than overseas.

TCL has released its first 8K Mini LED TV TCL 75X10 in China. Just like its "8K private cinema" positioning, all links are fully utilized: the 75-inch Mini LED screen and chip, interface transmission, and algorithm together realize full true 8K, combined with Onkyo audio to achieve IMAX-level projection capabilities, and the ultra-flagship industrial design can enhance the style of the home.