Is it a good direction for smart home to break through the high-end market with full scenarios?

In the home furnishing market, the trend of smart home has been blowing for a long time, but the final model has always been "pending". In the future, how will the smart home market develop? Various manufacturers are still exploring the path that best suits their target users and their own homes.

Perhaps, for any smart home manufacturer, there are two major issues that cannot be ignored at present.

The first question is to explore outward, that is, where is the target customer group? The concept of smart home is very broad, and its market is diversified, and there is a huge gap in the corresponding needs. What kind of solutions should manufacturers provide to meet them?

The second question is to think inward, that is, what are the advantages of the own brand? Can the corresponding customer needs be met? The capabilities of each dimension of the own need to be comprehensively evaluated and recognized.

Answering these two questions is the key to the current development of smart home manufacturers and also affects the market's judgment of them.

Single product and scenario-based, where does the smart home market “fit in”?

The key to the first question is to find users.

Today, the smart home market is still hot. As the world's second largest smart home market, China's smart home products are showing a rapid growth trend. Despite the negative impact of the epidemic this year, it still maintains a positive growth trend.

According to relevant data, the shipment volume of smart home products is expected to reach 215 million units in 2020, and is expected to exceed 500 million units in 2024, with a compound annual growth rate of 25%.

With the good development of the market, in addition to a large number of smart home manufacturers entering the market, a large number of users are also participating in it. With the expansion of the user base, the market demand stratification has become clearer, and smart homes have gradually shown different demand trends in the general market and the high-end market.

Different market demands will lead to corresponding paths. Single product development represented by Xiaomi and scenario development represented by Yuntu Digital are the most eye-catching developments in the current market.

The path of single productization is aimed at the general market, and the choice of home appliances is more prominently reflected in the choice of users, who achieve the effect of smart home by purchasing different smart products. In this regard, Xiaomi's performance is undoubtedly the most eye-catching. Relying on the reputation accumulated by high cost performance and the huge Xiaomi ecological chain, it provides a variety of smart products and captures a large number of smart home users.

The scenario-based approach is aimed at the high-end market. Compared with the single product approach, it is more about "selling scenarios" rather than selling single products. Simply put, most of the smart products needed in the scenarios of home life, such as kitchens, bathrooms, living rooms, bedrooms, etc., are packaged together and promoted to users.

Of course, this path of providing integrated solutions to users based on the concept of scene intelligence is also a greater challenge for smart home manufacturers. Because the completion of a complete scene intelligence requires a top-level design, that is, the deployment of various smart products. Therefore, manufacturers must have a professional understanding of smart connections and the home industry.

In fact, most of the manufacturers in this field, such as Yuntu Digital, Casarte, Sanyi Bird, etc., have teams with certain industry experience. Casarte and Sanyi Bird are from the Haier brand, and the core team of Yuntu Digital is from Apple, Google, Huawei , Tencent and other Fortune 500 companies, with more than ten years of experience in the industry. They have the technology and experience to enter this market.

Perhaps, it is for this reason that Yuntu Digital has further proposed the concept of "full scene", which is constantly upgraded on the basis of scene intelligence to meet the needs of all-round users. "Full scene" also means a breakthrough without boundaries, which can be manifested in the wider coverage of smart home scenes, more detailed and complete after-sales service of the brand, and the integrated output of intelligent technology compatible with software and hardware, etc.

To put it simply, Yuntu Digital, which adheres to the boutique route, is trying to make more diverse and in-depth upgrades to the scenario-based paths in the smart home market to create a perfect smart home experience to meet user needs.

How can home furnishing manufacturers cultivate their "internal strength" to break into the high-end market with "full scenario"?

Once the first question has a direction, the next step is to answer the second question, which is the assessment of one's own strength.

Ultimately, the development of a smart home manufacturer is not only driven by users, but also by its own brand strength. This needs to be based on two considerations. In the early days, Xiaomi took the path of single product, and in November 2019, Xiaomi IoT business launched an industrial interconnection solution.

It has to be said that as an Internet company, Xiaomi has also begun to try the path of scenario-based after years of exploration and accumulation in the field of smart home. Similarly, when Yuntu Digital proposes a more in-depth "full-scenario" solution, it also needs to answer the second question, that is, whether its own advantages can meet the intelligent output of the full scenario.

In fact, the scenario-based approach for the high-end market is also more difficult to implement than the single-product approach. Therefore, smart home manufacturers need to cultivate their "internal strength" in at least three aspects to enhance their own advantages.

First, use technology as a foundation to support intelligent development.

The intelligent home experience is an upgrade based on new technologies such as AI, big data, and cloud computing. The key to Yuntu Digital's full-scenario smart home experience is to drive the deep interaction between people, space, and smart terminals through intelligent interconnection technology to achieve a simple, efficient, and precisely controlled smart home life experience.

Then, the foundation for achieving all this requires Yuntu Digital to provide the necessary technical foundation to support it. Today, Yuntu Digital has accumulated more than 150 patents and core intellectual property rights in terms of appearance and technology. For a start-up company, its belief in and accumulation of technology is undoubtedly the key to ensuring the implementation of its full-scenario concept.

In the process of implementation, Yuntu Digital launched three major supports: WHOMEOS system, Yuntu cloud management platform and Yuntu PRM system, which were combined with hardware to build a technical base of integrated hardware and software.

Among them, the WHOMEOS system is fully compatible with the ZigBee3.0 protocol, with 5G, AI edge computing, big data, cloud computing and other technologies as its technical core. It can realize remote control and management of smart spaces through various platforms and systems, providing users with a smooth and stable smart experience.

Then, through the construction of the technical foundation, it is not difficult to conclude that the full-scenario smart home first breaks through the boundaries of products, that is, it combines both software and hardware to achieve the fusion output of two forms of capabilities in product experience. This is the first step in internal cultivation.

Second, create the ultimate experience with scene intelligence.

Compared with the path of single product, scenario-based is more holistic. Here, the primary goal of Yuntu Digital's "full scenario" is also to realize the intelligence of home scenarios, which means that the full scenario needs to be covered by a rich product matrix.

At present, Yuntu Digital has a product matrix of 8 major systems, including "gateway series", "lighting series", "security series", "curtain series", "smart building series", "home theater series", etc., to provide a comprehensive solution for smart homes. At the same time, Yuntu Digital also insists on brand design integration.

The benefit of such a deployment is that the rich product coverage can pre-arrange the links, interactions and executions between various devices during the manufacturer's top-level design process, making the smart home experience smoother and more stable.

In this regard, the full scene also means breaking through the boundaries of the scene. A rich product matrix is ​​used to first deploy equipment for various scenes in the house to achieve seamless connection between scenes without any problems of interactive fragmentation.

Third, meet high-end demands with diversified services.

The other side of scenario-based services means personalized customized services. This is the full-scenario concept of Yuntu Digital. The integrated solution output does not mean a template-based solution that can be applied to all situations. Instead, it means investigating and studying the user's home environment to deploy the most suitable smart home for the user.

This also means that only high-end users have the ability, conditions and needs to achieve this goal. Facing them, smart home manufacturers often need more diverse and in-depth services to meet their needs.

Yuntu Digital is well aware of this. On the one hand, it provides professional smart home solutions, and on the other hand, it strives to provide high-quality service content, such as 3D digital design, standardized installation service processes, and also the hardware and software integrated platform services mentioned above, etc.

In addition, in order to further meet the market demands of various regions, Yuntu Digital continues to launch the City Partner Program, which focuses on providing partners with VI (professional visual identification) + SI (corporate terminal image identification) + MI (concept identification training) training and distribution planning, traffic support, store support, material support, event support, training support, system support and other full-range brand service support, and provides after-sales guarantee that is 5 times higher than the national standard, that is, 1 year free replacement and up to 6 years warranty.