Joyson Electronics and Microsoft China reach strategic cooperation to promote the globalization of smart cars

Recently, Ningbo Joyson Electronics Co., Ltd. and Microsoft China signed a strategic cooperation memorandum. The two parties will give full play to their respective advantages in their respective fields to achieve cooperation in the fields of automotive industry cloud applications, intelligent voice, modern collaborative office, and improvement of R&D systems, and promote Joyson Electronics' global deployment and digital transformation.

It is understood that Joyson Electronics and Microsoft will cooperate mainly in the following areas:

1. Create innovative solutions for the automotive industry

Seizing the key opportunities of the digital transformation of the global automotive industry, based on Joyson Electronics' strategy of software-oriented, interconnected and intelligent industry, and leveraging Microsoft's technological accumulation in cloud technology, artificial intelligence, distributed computing and the Internet of Things, the two companies will focus on core areas such as Internet of Vehicles, smart cockpits, artificial intelligence and digital twins, and collaborate to explore the planning and construction of feasible innovative solutions, such as Internet of Vehicles cloud technology applications, virtual voice assistants, machine vision, intelligent perception and decision-making, and Internet of Vehicles data mining and analysis, to provide users with a complete travel solution for intelligent driving that combines car and cloud.

2. Establish strategic partnerships

Joyson Electronics will become a partner of Microsoft's intelligent cloud technology, and will carry out in-depth cooperation in areas such as product development, joint innovation, technical support, marketing and channel development, to create a new development model for the global automotive industry, and jointly explore potential customers for the domestic and international automotive industry and Microsoft's intelligent cloud Azure.

3. Expand cooperation in the field of cloud technology

Joyson Electronics will actively try to empower its Internet of Vehicles and enterprise infrastructure through Microsoft's intelligent cloud Azure. It will also promote the one-stop integrated productivity cloud Microsoft 365 globally to support smooth internal information communication and collaboration among employees and achieve modern and efficient office work.

Mr. Zou Zuoji, Vice President of Microsoft Corporation and Chief Operating Officer of Microsoft China, said: "We are very happy to hold such a meaningful strategic cooperation signing ceremony together today. Last April, I came to Ningbo to visit Joyson for the first time. At that time, we shared the development direction of our respective companies and solutions in the automotive industry. We found that both parties have a high degree of fit and common goals in the fields of product and service digitalization and business globalization, and have common customers around the world. As a result, we have formulated and implemented a series of plans, including jointly displaying in-car intelligent voice assistants at the Frankfurt Motor Show, conducting more discussions on Internet of Vehicles solutions, and integrating and building global information systems. After a year of hard work, we have a better understanding of each other, which led to this strategic cooperation. I hope that in the coming new year, we can launch more excellent industry solutions, expand the domestic and overseas automotive markets together, and achieve more achievements in global business integration and digital transformation."

Mr. Liu Yuan, Vice President of Joyson Electronics and CEO of Joyson Intelligent Driving, said: "Joyson Electronics and Microsoft have a good cooperation foundation in digital strategic deployment and connected car mobile office. Today, we have taken solid steps towards the future of intelligent driving. Joyson Electronics has just completed the reorganization and upgrade of the intelligent car connection business, and the new company after the establishment is named Joyson Intelligent Driving. The new company will focus on the research and development of high-tech related to improving the travel and connected experience, including smart cockpits, intelligent network systems, cloud services, navigation and advanced driver assistance, software and value-added services, etc. Joyson Intelligent Driving will become the pioneer team of Joyson Electronics and Microsoft to work together on intelligent driving. Facing the new opportunities of today's new infrastructure, 5G+, and the Internet of Everything, we will carry out close cooperation in various life scenarios such as autonomous driving, shared travel, and smart transportation. Joyson Electronics is willing to carry out in-depth strategic cooperation with Microsoft to truly organically combine Microsoft's advantageous technology with Joyson Electronics' rich experience in the automotive industry to jointly define the intelligent connected car of the new era."

Ningbo Joyson Electronics Co., Ltd. is an excellent global supplier of automotive parts, mainly engaged in the research and development and manufacturing of intelligent driving systems, automotive safety systems, new energy vehicle power management systems, vehicle networking, and high-end automotive functional parts assemblies. Founded in 2004, Joyson Electronics was formerly a parts company with automotive functional parts as its main business. From 2011 to date, the company has successively acquired automotive electronics company PREH of Germany, German robotics company IMA, German QUIN, global automotive safety system supplier KSS of the United States, and Japanese Takata assets (excluding PSAN business). Through corporate innovation and upgrading and multiple international mergers and acquisitions, the company has achieved the strategic goals of globalization and transformation and upgrading.