Automotive holographic AI technology: Breaking through new boundaries of driving experience

Publisher:calmrsLatest update time:2023-08-07 Source: 极智硬派 Reading articles on mobile phones Scan QR code
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According to news on August 4, Zhongke Financial announced its automotive holographic AI digital human product at the Guosheng Artificial Intelligence Industry Summit (Shenzhen). It is understood that this product is an automotive holographic AI digital human equipped with the world's first holographic display that meets car-level mass production standards, a large model in the vertical field of the automotive industry, and AID (holographic aerial intelligent display system). This innovative product The launch is expected to bring a new interactive experience to the automotive industry and promote the development of intelligent connected cars.


Coincidentally, Zhonghe Technology stated on the interactive platform on the 3rd that they have recently focused on the production, driving and display of digital humans. They have successfully launched the Zhonghe Digital Human Uni Sauce and successfully applied the product to the Huangshi site. At the same time, they are researching a new generation of digital human display products - digital human holographic display cabins.


The question is, do you understand the concept of car holographic AI digital human and digital human holographic display cabin?




Car holographic AI digital human is a virtual image that is projected inside the car through holographic imaging technology to establish an interactive relationship between the driver and the AI ​​assistant. The automotive holographic AI digital human equipped with artificial intelligence technology and natural language processing capabilities can not only understand the driver's commands but also provide vehicle-related information.


The digital human holographic display cabin is a technical device that projects a virtual digital character into a specific display cabin, creating the possibility for the driver to interact with the virtual image.


In the current technological environment, vehicles can present virtual human images through in-car display screens and other means. This technology enables virtual people to appear on screens or transparent projection areas inside the car to enable real-time interaction.




Geely Holographic AI Digital Human


For example, NIO’s Nomi is a virtual human that can be displayed on a vehicle. Nomi is displayed on the in-car screen as a cute humanoid image. It interacts with drivers and passengers through voice and touch operations, and provides vehicle control, information inquiry, entertainment and other services.


Some vehicle manufacturers are also working on developing similar virtual human technology and projecting it onto the windshield or other transparent areas of the vehicle to achieve a more intuitive and immersive human-computer interaction experience.


The display technology of the automotive holographic AI digital human and digital human holographic display cabin provides drivers and passengers with a more personalized and intuitive information display and interaction method, thereby improving the driving experience and convenience.


The use of holographic AI technology in vehicles brings relatively greater value, mainly reflected in:




1. Realistic and immersive interactive experience: The holographic imaging system makes the interactive experience more real and immersive by materializing virtual things. Drivers can communicate with holographic AI without boundaries through gestures, voice, etc., and provide services such as intelligent navigation and emotional escort, making the driving experience more comfortable, convenient and personalized.


2. Solve the hidden safety hazards of driving: By applying holographic interaction to the driver's line of sight, the safety hazards caused by the driver's squinting at the large screen operation can be solved. The holographic AI interactive interface can appear directly in front of the driver's line of sight, reducing the driver's eyes switching between different distances and improving operation convenience and safety.


3. Improve the driver's operating efficiency: Holographic AI can place applications in the driver's line of sight, so the driver can use various functions more conveniently without distracting attention or shifting eyes. This helps improve the driver's operational efficiency and reduces interruptions and delays during driving.


4. Enhance the entertainment experience of drivers and passengers: Holographic AI can provide entertainment content for the co-pilot and rear passengers through holographic projection technology. Passengers can enjoy personalized holographic games, watch movies or interact with AI to make the journey more interesting and enjoyable.


5. Achieve personalized and customized driving experience: Holographic AI can gain insight into the driver’s personalized needs and provide a customized driving experience by analyzing the driver’s behavioral habits and preferences. Holographic AI can adjust music, seat settings, driving modes, etc. according to the driver's preferences, making driving more comfortable and personalized.


6. Achieve unbounded connection between vehicles and home life: Holographic AI can also achieve seamless connection between vehicles and home life through connection with home smart devices. Drivers can control home devices, security systems, and receive home messages and notifications through holographic AI, making the vehicle a true third space, providing more convenience and functionality.


Although holographic AI technology brings many conveniences to the driving process of traffic vehicles, there are also some potential risks:




1. Interfere with driving safety: The immersive experience of holographic interaction may distract drivers, who need to interact with virtual interfaces, which may reduce their attention to road and traffic conditions during driving, thereby increasing driving risk.


2. Technical verification: The stability and reliability of holographic AI technology have not yet been fully verified. For example, the quality and clarity of holographic projection, the accuracy of gesture and voice recognition, and the response speed of the interactive interface all need to have a high degree of reliability and stability to ensure that drivers can use and control the holographic AI system normally.


3. Network connection and delay issues: The holographic interactive system needs to rely on stable network bandwidth to achieve high-quality real-time transmission and interaction. If the network bandwidth is unstable or the delay is high, it may cause a delayed response or poor interactive experience of the holographic AI system, and may even affect the accuracy and safety of driving operations.


4. Data privacy and security issues: Holographic AI technology usually requires processing and analyzing a large amount of user data, including voice commands, driving habits, location information, etc. Protecting the security and privacy of this sensitive personal information becomes a critical issue. Strict data protection and privacy protection mechanisms must be established to prevent anyone from using this data to conduct malicious activities or invade users' privacy.


5. User acceptance and habit issues: Holographic AI technology is relatively new, and it may take some time for users to adapt to and accept this new way of interaction. In addition, the operation method and interface design of holographic technology also need to conform to user habits and convenience. Therefore, user acceptance and habit formation of holographic technology is also an important consideration.


With the continuous advancement of automotive holographic AI technology, the automotive industry is ushering in a revolutionary change. The introduction of holographic AI technology brings unprecedented interaction methods and user services to the driving experience. As an intelligent assistant, the holographic AI digital human can provide drivers with a more convenient and intuitive operating experience, thereby enhancing the driver's sense of security and comfort.


Although there are still technical challenges, we can still look forward to the further development and application of holographic AI digital human technology in the automotive industry. Through continuous improvement and innovation, solving security and privacy issues, and improving the stability and reliability of technology, holographic AI technology is expected to bring more convenience and fun to the driving experience. Let us look forward to the future and witness the surprises and progress that automotive holographic AI technology brings to us.


Reference address:Automotive holographic AI technology: Breaking through new boundaries of driving experience

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