Qualcomm and Hyundai Motor Group collaborate to create customized in-vehicle infotainment system

Hyundai Motor Group's Personalized Vehicles (PBV) will be equipped with Qualcomm's most advanced Snapdragon cockpit platform that supports AI technology to provide drivers and passengers with a digital in-car experience. 

August 2, 2023, Seoul - Qualcomm Technologies today announced a technical cooperation with Hyundai Motor Group (HMG) on personalized customized vehicles (Purpose-built vehicles, PBV). Personalized customized models are Hyundai Motor Group's future mobility solutions, aiming to provide transportation services and other services that meet users' diverse needs, such as comfort, logistics and transportation, business activities and medical care. As part of this technology cooperation, Hyundai Motor Group will use the latest generation Snapdragon® cockpit platform in the infotainment system of its personalized models to provide a comprehensive, seamless and intelligent user experience.

Building on Qualcomm Technologies' track record of developing industry-leading automotive solutions, the latest generation Snapdragon Cockpit Platform is designed to deliver premium graphics and immersive multimedia and audio experiences while achieving optimized energy efficiency. Leveraging Qualcomm Technologies' state-of-the-art AI engine and machine learning capabilities for intuitive intelligent systems, the latest generation Snapdragon Cockpit Platform supports advanced digital applications such as in-car virtual assistants, adaptive human-machine interfaces, and empowered cars and rides Natural interactions between people, thereby improving safety and comfort.

Since 2011, the two parties have worked together to create a seamless in-car mobile communication experience based on the Snapdragon® Automotive Connectivity Platform. The Snapdragon Automotive Connected Platform empowers innovative car designs, not only providing high-performance, stable and proven modem technology, but also providing integrated solutions for connected car designs, including location services, emergency call, noise reduction and dual SIM cards. and other functions. In addition, the Snapdragon Automotive Connected Platform enables continuous vehicle updates through dynamic configuration management, and helps create reliable, cloud-based vehicle monitoring and management systems through cloud service solutions.

OH Kwon, senior vice president and president of Qualcomm Technologies, Asia Pacific, said: "Qualcomm Technologies has been a trusted technology partner to the automotive industry for more than two decades, and leading automakers look to Qualcomm Technologies for its leadership, innovation and technology. Expertise. We are pleased to cooperate with Hyundai Motor Group on the personalized customized model project to bring digital in-car experiences powered by the Snapdragon cockpit platform.”