The car is unrolled! Which company is better in intelligent competition?

"The elimination round of the automobile industry has just begun." He Xiaopeng, chairman of Xpeng Motors, once said publicly, "The annual sales of 3 million is just the ticket for car companies. Global sales of 3 to 5 million are the basis, otherwise it will be difficult to survive."

In the view of Li Auto, 2023-2025 is the three-year knockout competition for smart cars. By 2025, the top five companies that are truly the leaders will basically be confirmed. "In this knockout competition, the company's technology, products, and delivery capabilities are all indispensable." Liu Jie, vice president of commercial affairs of Li Auto, said.

Anxiety has long spread among car companies, and the price war at the beginning of the year may be the best proof. This auto show is a competition for the "roller" king. Roller technology, roll configuration, roll service, everything is covered. The press conferences of major car companies follow each other one after another. After you sing, I will take the stage. Among them, forward-looking new technologies have become the focus of the auto show.

Intelligent driving, smart tactics

When it comes to current cars, intelligent driving is an absolutely unavoidable topic. However, there is a clear trend at this year’s auto show. OEMs and suppliers rarely mention L4 level autonomous driving, and talk more about L2 level assisted driving solutions.

Huawei took the lead in releasing the high-end intelligent driving system Huawei ADS 2.0 on the eve of the auto show. Compared with ADS 1.0, the new system is further enhanced based on the road topology reasoning network, making it possible to understand the road even without high-precision maps. The high-speed NCA (Intelligent Navigation Assistance) experience has also been continuously upgraded. The new system helps the car better cope with on- and off-ramps, obstacle avoidance, construction and road construction and other scenarios on the highway. Faced with the problem of "narrow parking", users can also use APA smart parking provided by ADS 2.0 to easily complete it.

Xpeng Motors has brought the second-generation assisted driving XNGP, which is a full-scenario assisted driving system. According to Xpeng Motors, the complete XNGP system will not rely on high-precision maps, and can seamlessly connect various scenarios such as highways, cities, and underground parking lots in various cities across the country, achieving a seamless process from the starting parking space to the ending parking space. Breakpoint assisted driving experience. From Xpeng Motors’ perspective, XNGP is the ultimate product form for assisted driving before autonomous driving.

The AD Max 3.0 launched by Ideal cannot be underestimated. Through the large-model AI algorithm, AD Max 3.0 gets rid of the dependence on high-precision maps and can perceive, make decisions and plan in real time like a human driver. Li Auto AD Max 3.0's city NOA will start rolling out to internal beta users this quarter and will be rolled out to 100 domestic cities by the end of the year. At the same time, Li Auto will also use a set of technologies to completely connect cities and highways. According to officials, AD Max 3.0 will also be perfectly integrated with Ideal self-operated super charging stations, making going to a super charging station more convenient than going to a gas station.

SAIC Zhiji released its AI4M strategy and teamed up with intelligent algorithm company Momenta to release a DLP artificial intelligence model, applying data-driven planning algorithms to mass production projects to achieve the combination of "vehicle control + algorithm". According to Yiou Automobile, the AI4M intelligent strategy takes user experience as the essence of driving behavior and plans clear intelligent scene design and practice goals. For example, AI-empowered cars will gain full-scenario perception intelligence, enabling them to achieve precise behaviors that are difficult for veteran drivers to achieve, such as "narrow road tracking and return," "accurate side parking," and "one-click escape from trouble."

Parts manufacturers have also brought assisted driving solutions. Bosch has released the Vehicle Dynamic Control System 2.0, which uses a feedforward control algorithm that can "think ahead" to predict and control vehicle dynamic development trends based on information from vehicle sensors, actively optimizing vehicle dynamic response characteristics.

At the same time, in order to facilitate the application of advanced driving assistance technology, Magneti Marelli has launched SmartCornerTM lighting and sensor system integration technology, which can integrate sensors such as millimeter wave radar, lidar, and cameras into headlights or taillights. This solution can optimize the shape of the vehicle and improve the reliability of the sensor in extreme environments.

Smart cockpits are becoming popular

In the process of automobile intelligent transformation, in addition to their efforts in intelligent driving, car companies also pay great attention to the creation of intelligent cockpits, which are mainly reflected in component upgrades and new components, including central control screens, instrument panels, rear Mirrors, smart voice, smart cabin domain controller, etc.

Major car companies are chasing each other in the creation of smart cockpits. By providing different functions and scenarios to differentiate their own products, many car companies have used a small central control screen to play tricks.

In order to solve the problem of low screen readability under light, Visteon brings Lightscape® panoramic display, which uses TrueColor image enhancement technology to provide higher image quality and stronger interactive experience while saving a lot of power. Consumption.

BMW directly omits the physical screen and brings a new generation of head-up display technology - BMW Panoramic View Bridge. This technology can project information to the dark layer area at the lower edge of the windshield and allow all passengers to See information covering the entire width of the windshield, providing users with a unique information interaction interface. Driving-related information can appear according to different usage scenarios to improve the driving interaction experience. It can be said that BMW is running on the road of "driver-oriented".

In terms of anti-theft, car companies often work hard on door locks. Continental and trinamiX have taken a different approach and launched a driver identification display. This technology can achieve highly secure non-contact identity verification. Only after the driver's identity is successfully verified can the vehicle be successfully started, which can effectively prevent theft. In addition, the screen can also have functions such as helping with payment and digital service access authentication, monitoring driver fatigue levels, and more.

How to allow cars to access more attributes, improve information interaction capabilities, and create an immersive experience in the car has also become the direction of the efforts of car companies.

Automotive electronics overall solution company Desay SV has brought a set of combinations-Smart Solution 2.0. This combination is an efficient integration of the company's cutting-edge product technologies, including intelligent vehicle central computing platform ICPAurora+iBCM, holographic technology, and full scenarios Smart blue whale ecosystem, Deasy SV voice digital human, curved dual screen, AR-HUD technology solutions, smart electronic rearview mirror, game cockpit, etc.

Bosch has launched the smart cockpit technology interactive experience 4.0 developed by a local team in China. It is an infotainment domain platform that can achieve a seamless cockpit experience. It is equipped with a large computing power chip and supports the cross-domain function of "cabin and berth integration".

Yikatong Technology and Xingji Meizu Group sent Flyme Auto to fight. Flyme Auto changed the technical architecture of smart cars and made mobile phones part of the car, creating a new cross-border ecological experience for users. At the human-computer interaction level, it provides users with a "smart and sensible" digital smart cockpit experience, and also provides a new reference style for the integration of consumer electronics and automobile industries.

As one of the world's most mainstream 3D engines, Unity has also "involved" in the automotive field and released "Unity Automotive Intelligent Cockpit Solution 3.0" at this Shanghai Auto Show. This solution has made breakthroughs in intelligent navigation, map customization, music visualization, game cockpit experience and multiple scene switching. For example, while driving, a hyper-realistic 3D map navigation screen can be generated in real time based on surrounding road conditions. Users can also visually control in-car equipment including air conditioners, windows, audio and other equipment through the 3D model on the screen that is synchronized with the real car in real time.

Conclusion

The automobile revolution has entered the second half of "intelligentization", and enterprises in the upper, middle and lower reaches of the automobile industry chain have entered the market to start the road of "upgrading and defeating monsters". Betting on "intelligent driving" and "intelligent cockpit" seems to have become an industry consensus. The destination has been clear. As for how to take the lead and not be left behind, there seems to be little time left for major car companies to think about it.