Taking the lead in moving from 3.0 to 4.0! Geely opens a new era of technological car manufacturing with CMA structure

Looking back at the development of China's automobile industry over the past few decades, we have indeed taken a development path different from that of European and American countries. In particular, with the gradual maturity of original technology accumulation and market cultivation, the achievements of independent brands and car companies in recent years have been eye-catching and gratifying. Whether it is the speed of new product development and iteration, the continuous improvement of vehicle quality, or the continuous strengthening of brand value, independent brand cars have not only surpassed joint ventures in domestic market share, but have also begun to emerge in overseas markets.

As technological breakthroughs encounter bottlenecks and the market gradually becomes saturated, the Chinese auto market has reached a turning point in its development. Against this backdrop, Geely has taken the lead in fulfilling its corporate responsibility of "Smart Manufacturing in China" and officially announced that the Geely brand will fully enter the "Technology Geely 4.0" era, becoming the vanguard of Chinese auto companies entering the era of Smart Manufacturing 4.0.

From the "3.0 premium car era" to the "4.0 comprehensive architecture car manufacturing era", is Geely ready? We seem to have the answer from the confident and calm speech of An Conghui, President of Geely Holding Group, CEO and President of Geely Auto Group. It is the CMA world-class modular architecture that gives Geely the confidence and courage to enter the 4.0 era. How does Geely play its cards in the 4.0 era of technology? Let's take a look at the CMA architecture.

Geely 4.0 takes full advantage of the whole system by building a complete system

Speaking of architecture, Toyota's TNGA has to be mentioned. As a representative of modular architecture, TNGA has brought Toyota considerable changes and benefits. As an important product platform for the development of the automotive industry to a new stage, architecture can not only better promote product research and development and production, but also, in a certain sense, symbolize the technical strength of a car company. The CMA world-class modular architecture created by Geely is the world's top modular architecture system comparable to Toyota's TNGA. In addition to implementing the basic function of "flexible and changeable combination of various car-making modules", Geely has also created a full-dimensional complete system for the CMA architecture, realizing a highly integrated car-making philosophy, making the product more unique and free, and giving higher technical performance to core components.

The first major advantage of the CMA architecture system is that it builds a unified global standard. A car model can be included in the CMA architecture system from research and development, design, production, procurement and other links, and at the same time, the entire automotive industry chain is traced and controlled throughout the process, and then from the "inside" of the enterprise to the "outside" of upstream and downstream manufacturers, a unified standard covering technology, tool chain, process flow, supply chain system, etc. is formed, accurately focusing on user portraits, and providing more forward-looking reference information such as brand positioning, user positioning, and market positioning, thereby improving the adaptability and product strength of car model products, ensuring the leading advantage of Geely brand products in the market, and providing global users with high-performance, high-value, personalized world-class Chinese cars.

The second major advantage of the CMA architecture system is reflected in the field of "smart electronics and electrical". On the technical level, the CMA architecture has a highly intelligent and smart electronic and electrical design, which can give the vehicle a "highly intelligent super brain" and a "high-speed and developed neural network", and can be upwardly compatible with rapidly iterating automotive electronic products, including high-performance on-board chips, high-computing smart driving chips, high-tech sensors, lidar, high-definition cameras, high-speed network connections and other iterative requirements. These technical advantages allow products under the CMA architecture to look ahead to the development of the next 15 years and provide a more forward-looking and more value-preserving car experience, which is crucial to fully meet the various modules of future car driving control, safety, and smart driving.

The third major advantage of the CMA architecture system is reflected in the product layout in both vertical and horizontal directions. As the result of the joint investment of 12 billion yuan by Geely and Volvo in research and development, the CMA architecture system has also become the architecture platform with the widest horizontal and vertical product layout in the automotive industry. The CMA architecture can be seen in global brands such as Volvo, Lynk & Co, Geely, and Polestar, and has become the core support for Geely to open the 4.0 product era and fully enter the era of modular architecture car manufacturing.

The CMA architecture system extends from "assembly of the same parts" at the physical level of the "platform" to "same methods" at the design level and modularization in the manufacturing process. It not only encompasses the "platform", but also has higher-level concept coordination, making these products homologous in terms of technology and concept. While meeting the needs of a large number of similar consumers, it can create personalized, differentiated niche products more accurately, faster, and with higher quality, and even restore concept cars to a high degree. It can be said that the CMA architecture system allows Geely to firmly grasp the full-dimensional advantages in the 4.0 era.

The new flagship demonstrates the global competitiveness of Chinese cars, and Geely shapes the core value of its products

At the product level, the advantages that the CMA architecture can bring to the industry and the terminal market are equally obvious. At present, the star products under the CMA architecture include nearly 20 products from four brands, including Volvo XC40, Lynk & Co 01, 02, 03, 05, Geely Xingyue, and Polestar 2, covering various market segments from traditional power, new energy power, to high-performance vehicles. According to incomplete statistics, in May this year, among the 108,822 vehicles sold by Geely Auto, the sales volume of models built based on the CMA world-class modular architecture breeding system accounted for 14%. As of May 2020, the global cumulative sales of models under the CMA architecture exceeded 600,000 units. Whether in terms of sales, speed or price, the performance of products under the CMA architecture far exceeds that of joint venture brands of the same level, which truly consolidates the high-end image of independent brands in the market and breaks through the high-end ceiling controlled by joint venture cars.

In terms of value, the average selling price of products built based on the CMA world-class modular architecture system has exceeded 170,000 yuan, leading the upward development of Chinese brands; in terms of safety, models such as Volvo XC40 and Lynk & Co 01 have surpassed the global five-star + standard for safety, and have received the highest ratings in tests conducted by major safety collision test agencies, and have won honors such as Japan Car of the Year and European Car of the Year; in the popular China Insurance Research Institute safety test, Lynk & Co 01 and Geely Xingyue ranked among the top; in terms of performance, the Lynk & Co team, which participated in the competition for the first time, won the first "World Championship" for Chinese cars in the world's top WTCR event.

In 2020, in addition to the high-end Xingyue series, Geely will also launch at least two new-generation flagship models based on the CMA modular architecture, which will fully meet the needs of various modules such as future vehicle driving control, safety, and intelligent driving, and provide users with the ultimate driving experience of safety, intelligence, and technology. These new flagships will further lead the breakthrough of high value, high performance, and high-end positioning of mainstream Chinese brands, and become the core value of Geely products.

Technology 4.0 empowers the future, Geely welcomes the next "million-vehicle era"

In the "Boutique Car 3.0 Era", Geely has accumulated obvious product advantages, including styling, quality, configuration, intelligence, etc., leading the independent brands in all aspects and crossing the technological watershed with joint venture brands. Because of this, Geely Auto won the sales champion of Chinese auto brands for three consecutive years from 2017 to 2019. In the "post-epidemic era" of 2020, it took the lead in seizing the market rebound opportunity and achieved year-on-year and month-on-month sales growth. The total sales volume is second only to FAW-Volkswagen, firmly maintaining its position as the sales champion of Chinese brands.

At present, Geely is about to reach a critical time node of 10 million users in global sales. As Feng Qingfeng, Vice President and Chief Technology Officer of Geely Auto Group, said: "It is not difficult to build a good car, but to build a better car, you need to have a strong car-making system, and this can only be achieved with a truly world-class modular architecture car-making system like CMA. The full product series of CMA architecture is the best "spokesperson" and "attachment point". At the same time, coinciding with the excellent outlet of China's 5G technology and digital "new infrastructure", Geely bears the historical burden of realizing the Chinese version of Industry 4.0. The CMA architecture system and digital new infrastructure such as 5G, AI, and data centers form a scene integration of China's manufacturing, further improving manufacturing quality and production efficiency, and providing a solid foundation for Geely's 4.0 era's stronger generation of high-quality, high-value, and high-performance products. The CMA architecture connects the past and the future. By empowering brands and products with technology, Geely in the 4.0 era is ready to welcome the next "million-vehicle era".