HERE Technologies , a global map and location platform service provider, has announced a partnership with British mobile analytics company Citi Logik to integrate its high-precision HERE Real-Time Traffic and Speed Data into Citi Logik’s SaaS solution CitiAnalytics.
As smart cities grow and develop, it becomes increasingly important to monitor, analyze and manage urban dynamics in order to better understand the interactions between people, transportation and the environment. CitiAnalytics is a web-based real-time urban analytics tool that enables users to better understand congestion, traffic flow, mobility and pollution. The tool is based on basic Internet of Things (IoT) data sources, including mobile phone data. Now, the tool is combined with HERE comprehensive GPS data. By integrating various data sources, the tool can help cities dynamically manage the environment without relying on traditional hardware-based infrastructure.
HERE Real-Time Traffic aggregates and analyzes data from complex sources, including high-quality, rich vehicle sensor data from a range of automotive OEMs, to provide a highly accurate depiction of real-world traffic conditions.
HERE Speed Data provides vehicle speed information. This information is derived from HERE's comprehensive database of trillions of GPS probe data points. HERE Speed Data covers three years of historical data to enable better traffic flow analysis.
Dieter Lange, Sales Director of HERE Technologies, said, "As urbanization continues to increase, it is imperative to better predict, manage and plan future urban mobility. Accurate real-time traffic and historical speed data play an important role. We are pleased to work with Citi Logik, which sees the value of data from different complementary sources and its data analysis to help improve urban planning, ease congestion, control pollution and improve quality of life." Currently, CitiAnalytics targets all cities and local authorities in the UK. Citi Logik also plans to promote the technology internationally.
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