Starting from ADAS, smart transportation and autonomous driving are expected in the future

There are thousands of roads, but safety comes first. Driving irregularly can bring tears to your family. In my country, 260,000 people die in traffic accidents every year, which means 700 people die every day. Globally, the annual losses caused by road traffic accidents are as high as 230.6 billion US dollars. Data shows that 94% of traffic accidents are caused by human error. Based on these insights, as a global pioneer in advanced driver assistance systems, Mobileye, a subsidiary of Intel, believes that starting with advanced driver assistance systems (ADAS), taking safety as a guideline, adhering to a gradual and open development direction, digging deep into the dividends of traffic data, and creating smart transportation will eventually achieve autonomous driving.

Starting with ADAS, Mobileye integrates safety into the entire driving process

 Mobileye believes that autonomous driving cannot be achieved overnight. From early warning to driver assistance to autonomous driving, the maturity of technology should be gradually realized through practical applications, which is a healthy development process.

Before the realization of autonomous driving, ADAS played a very important role as an important technology for the transition of automobiles from traditional functional vehicles to intelligent connected vehicles. At present, it is an industry consensus that ADAS can effectively reduce the rate of traffic accidents. Many countries around the world, including China, have introduced laws and regulations to popularize the application of ADAS-related technologies. Consumers' awareness of ADAS functions has also gradually increased.

Mobileye believes that since ADAS technology has become increasingly mature, it should first be popularized to make today's roads safer, rather than waiting for autonomous driving to be fully ready. As a pioneer in ADAS, Mobileye's advanced ADAS technology is gaining high recognition from the world's leading safety rating agencies, and continues to safeguard safe driving with leading technological advantages, verifiable safety models and customized solutions.

On the technical side,Mobileye has always been promoting technology and product innovation with machine vision algorithms as the core. At its headquarters in Israel, Mobileye has an algorithm team of over 800 people to support innovative operations. At the same time, based on an open computing platform, Mobileye also explores the development of autonomous driving with three pillars: visual perception and sensor fusion, driving strategy and RSS, and dynamic mapping-REM.

In terms of safety, the Responsibility-Sensitive Safety (RSS) model proposed by Mobileye formalizes the human concept of safe driving into a logically provable and verifiable model, and defines "appropriate response", which can ensure that autonomous vehicles always make safe decisions. The full opening of RSS also confirms Mobileye's emphasis on safety and its positive attitude in promoting safe driving.

Through customized solutions for different groups, Mobileye's collision avoidance technology can provide safety protection for all types of global fleets, including commercial vehicles, freight trucks, logistics vehicles, buses, etc. Products such as Mobileye 6, Mobileye Shield+™ and Mobileye 8 Connect™ not only have life safety protection functions, but also help improve urban infrastructure, thus paving the way for autonomous driving.

With an open attitude, we will work with partners to tap into the data dividend and fully realize smart transportation

In addition to leveraging the positive role of ADAS technology in safe driving, Mobileye also attaches great importance to the application of relevant data, actively building a partner ecosystem, jointly exploring the value of data, and laying a solid foundation for building smart transportation.

Through Mobileye Shield+™, a solution for large vehicles, municipal fleet managers can access online maps that show incident “hotspots” along traffic routes based on alert data and use the data to improve city infrastructure or plan routes more efficiently.

Through vehicles equipped with the Mobileye 8 Connect™ system, we can collect road conditions and fixed road sign data in real time, and send anonymized and encrypted road data to the cloud to generate a high-precision map overlay to achieve real-time map updates and generate high-definition crowdsourced maps for autonomous driving vehicles, thereby making early preparations for autonomous driving.

In addition, L2+ improves the semi-autonomous driving capability of the vehicle by utilizing Mobileye's Road Collection Management™ (REM™) map solution and Roadbook™ data to achieve adaptive cruise control, lane departure correction and other higher-level control functions in more complex driving scenarios such as urban roads. In Mobileye's view, high-precision maps will be mainly used in two directions: one is the autonomous driving vehicle itself; the other is to annotate and process the collected road information data and invest it in applications directly related to smart cities and smart transportation.

As the industry matures, Mobileye is working with partners in different fields through an open platform to create solutions to meet different needs, which will bring greater data dividends and more application scenarios. Mobileye believes that only by working with partners in an open manner can we fully explore the value of data and usher in the full realization of smart transportation.

Mobileye's advantage lies in its integrity

Whether it is technology or experience, Mobileye's biggest competitive advantage lies in its integrity. Horizontally, whether in ADAS or autonomous driving, Mobileye's rich global experience and leading technology products can provide strong innovation support for partners and users in various regions. Vertically, at present, Mobileye EyeQ2, EyeQ3, and EyeQ4 products are mature; the iterations of EyeQ4 and EyeQ5 are planned for the next few years. At the same time, after integrating Intel's strong computer strength and extensive cooperation ecosystem, Mobileye's comprehensive competitive advantage will be more prominent.

"From now on, Mobileye will consistently focus on technological innovation, safety, and the use of traffic data to help the industry move from assisted driving to smart transportation," said Tong Lifeng, general manager of Mobileye Greater China, an Intel subsidiary. "In the future, in the field of ADAS and autonomous driving, Mobileye will continue to use innovative technologies to bring partners to the forefront of the industry and jointly realize the early implementation of autonomous driving."