Wifi detection and identification technology realizes shopping mall customer flow statistics

For e-commerce stores, there are a variety of tools to help monitor customer flow, and merchants can optimize business strategies based on data. For physical stores, visitors come and go, but they know nothing about them. Smartphones can be used as good sensors, and the popularity of smartphones is increasing. Identifying handheld devices can also understand customer flow.

　　The Zhimofi solution launched by the Zhima Technology team in China is to help merchants use Wifi detection technology to monitor customer flow. Zhimofi's equipment can identify mobile phones with Wifi turned on within a certain range. Merchants can get statistical customer flow by deploying the equipment in the mall, such as the number of visitors in each period. At present, its equipment prototype has been completed and has been tested, and it has also contacted manufacturers that can mass produce it.

　　Euclid, which can monitor customer flow based on the merchant's existing Wi-Fi network, has received over $17 million in Series B funding. The ITization of domestic retail malls and the emphasis on data may not be as mature as in foreign markets, so it will take some effort to develop this field.