Morse Microelectronics expands its business presence by opening a new office in Taiwan, China

This strategic layout places Wi-Fi HaLow at the center of Taiwan's wireless network industry

Taipei, Taiwan, April 25, 2024 - Morse Micro, a global leader in Wi-Fi HaLow chips, today announced the official opening of its Taiwan branch. This strategic move demonstrates Morse Micro's commitment to its business in Taiwan and marks an important milestone in the company's efforts to expand its business in the Asia Pacific (APAC) region.

Michael Denier, co-founder and CEO of Morse Microelectronics

Morse Microelectronics has been doing business in Taiwan for many years and currently has a production partnership with TSMC and a distribution relationship with Weikeng, ASEC and Alltek for Wi-Fi CERTIFIED HaLow chips in Greater China. With a customer-centric approach, this move strengthens Morse Microelectronics' commitment to bringing Wi-Fi HaLow solutions to market: working with Wi-Fi HaLow module customers and ODM customers to provide long-range, low-power connectivity for Internet of Things (IoT) devices.

The rapid development of the Internet of Things has exposed the technical deficiencies of traditional Wi-Fi connections in terms of range and energy efficiency. Morse Microelectronics' industry-leading Wi-Fi HaLow product portfolio addresses these challenges, bringing the industry's smallest, fastest, and lowest power Wi-Fi solution. Wi-Fi HaLow provides 10 times the transmission distance, 100 times the coverage area, and 1,000 times the capacity of traditional Wi-Fi solutions.

Australian Representative to Taiwan, Mr Robert Fergusson, attended the opening of the new office and noted: "Morse Microelectronics' new location brings Australian innovation to the heart of Taipei. The company's investment in a new office is testament to the growing trade opportunities between Australia and Taiwan. We hope to further strengthen existing trade links and deepen our economic partnership. We look forward to further collaboration and shared prosperity in the future."

Michael De Nil, co-founder and CEO of Morse Microelectronics, said: "Our expansion demonstrates our commitment to meeting the evolving needs of our customers on both sides of the Taiwan Strait. We are excited to establish a larger presence here because we know that by being closer to our customers we can collaborate more closely, better understand their needs, and innovate to exceed their expectations."

In addition to fostering closer customer interactions, the Taipei branch will also serve as Morse Microelectronics' operations and support center in Greater China, further facilitating growth in the region.