Avery Dennison launches RFID tag product portfolio with Chinese characteristics to strengthen supply chain resilience with digital innovation

Shanghai, China, December 12, 2023 - As a global company specializing in materials science and digital identification solutions , Avery Dennison announced the launch of the China for China (C4C) product portfolio for the Chinese market, covering a total of 17 ultra-high-end products. High frequency and 3 types of high frequency radio frequency identification (RFID) inlays and tags can be widely used in retail, food, logistics, medical and other industries.

Picture: Avery Dennison launches RFID tag product portfolio with Chinese characteristics

Based on profound market insights, these products are specially developed to meet the needs of the Chinese market and can help Chinese customers build resilient and agile supply chains, accelerate digital transformation, and win a place in the market competition. For example: RFID can provide traceability for food and strengthen expiry date management; enable drug tracking, verification and supervision; and can also enhance the retail user experience. Through these digital solutions, brands in various industries can be helped to better understand business operations, improve supply chain management, increase transparency and efficiency, and make data-driven intelligent decisions to effectively respond to supply chain challenges.

In recent years, the core shortage problem has brought severe tests to the global supply chain. As an important addition to Avery Dennison's product portfolio, the Chinese specialty products released this time will provide a strong guarantee for timely supply in the Chinese market. The inlay design of the product covers a variety of sizes and line types, which can meet the needs of different fields such as footwear and clothing, retail, aviation, logistics supply chain, industry, books, and documents. In addition to conventional applications, Chinese specialty products also provide targeted designs, such as anti-metal materials, and can also provide customers with domestic chip products.

"Avery Dennison has always adhered to the strategy of 'in China, for China'. Every product we launch is created based on in-depth market insights. We look forward to allowing our innovative identification solutions to better serve customers in the Chinese market , empowering supply chain resilience with digitalization, helping our customers quickly adapt to changing market demands and maintain excellent competitiveness." Vice President of Avery Dennison North Asia Digital Solutions and Avery Dennison Xtron Business Unit. General Manager Dennis Khoo said.

“As a one-stop RFID label partner, Avery Dennison will continue to explore digital label technology innovatively, continue to optimize RFID performance, deeply explore the Chinese market, integrate local needs, promote digital intelligence development, and share win-win results with Chinese customers. "Dennis added.