BOE's first digital art museum opens in Suzhou to help create a new highland for the digital culture industry in the Yangtze River Delta

BOE's first digital art museum opens in Suzhou to help create a new highland for the digital culture industry in the Yangtze River Delta

On February 27, BOE's first full-scenario digital art museum - Suzhou Bay Digital Art Museum officially debuted in Suzhou. The museum is designed, constructed and operated by BOE Art Cloud, a subsidiary of BOE, and combines new display, VR/AR Leading technologies such as / Create a new highland for the digital cultural industry in the Yangtze River Delta region. At the same time, the "First Suzhou Bay Digital Culture Industry Conference" hosted by the H.629.1 Digital Art Display International Standard Industry Alliance led by BOE Yiyun also opened grandly. Many guests from the Ministry of Culture and Tourism, museums, art universities, etc. attended the conference. Jointly promote collaborative innovation and high-quality development of the digital cultural industry.

Suzhou Bay Digital Art Museum officially debuts

Yao Xiangjun, executive vice president of BOE and chairman of BOE Yiyun, said: This year is an important historical moment marking the 30th anniversary of the founding of BOE. Under the guidance of BOE's "Screen IoT" strategy, BOE Art Cloud continues to develop digital exhibitions around technological innovations centered on paper-like eye protection display technology and demonstrative application scenarios centered on digital art museums. Five major application scenarios, including home, campus, retail and new applications, promote the construction of a multi-dimensional and diversified industrial innovation ecosystem such as the H.629.1 Digital Art Industry Alliance and the Visual Health Alliance. Taking the Digital Art Industry Alliance as the starting point, BOE Art Cloud collaborates with its partners to launch the "Millions of Digital Cultural Experience Scenarios Plan". By creating the Suzhou Bay Digital Art Museum, a benchmark digital cultural experience scenario, it will inspire multiple integrations of technology and culture. Dimensional innovation will further enhance the cultural consumption experience and promote the high-quality development of the digital cultural industry.

The newly unveiled Suzhou Bay Digital Art Museum is a new digital cultural experience space that integrates digital art exhibitions, H.629.1 industry alliance base, culture and technology integration innovation achievement display center, youth aesthetic education and science popularization experience base, etc. . Relying on the H.629.1 Digital Art Display International Standard Industry Alliance, the art museum provides the public with digital art exhibitions with leading technology, rich content, and excellent experience. At the same time, it focuses on the digital culture industry to build a high-frequency linkage interdisciplinary innovation exchange platform. It will cooperate with Suzhou The Bay Grand Theater and Suzhou Bay Museum have formed a strong synergistic linkage effect and jointly created a new highland for the digital cultural industry in the Yangtze River Delta region.

It is understood that the Suzhou Bay Digital Art Museum has a total construction area of ​​about 14,000 square meters and an exhibition hall area of ​​about 5,000 square meters. It has launched the digital art exhibition "Spiritual Realm - Future Inspiration World", the visual health art exhibition "Lingmu - Pupil Fun Vision", "Painting Travels Thousands of Miles - Immersive Art Exhibition in the Forbidden City" are three innovative exhibitions with a strong sense of technology, artistry and popular science. The visual art exhibition "Spiritual Realm - Future Inspiration World" uses leading technologies such as display, sensing, virtual engine, and artificial intelligence to innovatively create three major exhibition areas: "Time and Space Shuttle", "Multi-sensory Planet" and "Future Inspiration City" , innovatively creates a metaverse space that integrates reality and reality with a highly creative and interactive presentation form, vividly showing the landscape of human history and civilization, the wonders of the supercontinent with diverse creatures, and a future new world that triggers the audience's unlimited imagination, building a vibrant world , infinite and abundant space for inspiration. The visual health art exhibition "Spirit Eyes - Pupil Interesting Vision" integrates core technologies such as visual art, ophthalmology, optometry, brain science, display and human-computer interaction to create a highly technological eye health science popularization experience space, providing a platform for science popularization. Education and artistic experiences bring new possibilities. It is worth mentioning that this time, the Suzhou Bay Digital Art Museum has specially introduced the "Painting Traveling Thousands of Miles of Rivers and Mountains - Forbidden City Immersive Art Exhibition", which digitally interprets the handed down national treasure scroll "Thousands of Miles of Rivers and Mountains", using light and shadow changes to vividly interpret the thousands of miles of rivers and mountains. The green landscape brings the audience an immersive interactive experience in the whole scene, and comprehensively presents the profound heritage of Chinese traditional cultural treasures.

Digital art is one of the important businesses enabled by BOE's "Screen IoT" strategy to enable application scenarios. BOE has been deeply involved in this field for many years . In recent years, BOE Art Cloud, a subsidiary of BOE, has continued to promote the in-depth integration of innovative technology and culture and art, and took the lead in formulating the world's first international standard for digital art display, filling the gap in international standards in the field of digital art display. Based on this, The H.629.1 Digital Art Display International Standard Industry Alliance has been established with technology, content and application partners to jointly promote collaborative innovation in the cultural industry. As of now, there are more than 240 members of the alliance, including well-known cultural and museum institutions such as the National Art Museum of China, the National Academy of Arts of China, and the National Library of China, as well as many well-known enterprises in the cultural industry. In the field of digital exhibition, BOE Art Cloud relies on the world's first international standard for digital art display and independently developed paper-like eye-protection display technology to create a new digital multimedia technology and digital cultural content platform, and continues to launch BOE painting screens and versatile screens. , super exhibition hall and a series of digital cultural exhibition products, using the new concepts of digitization, interactivity and modularization to create new digital cultural exhibition solutions, helping culture and art to radiate new vitality through digital technology. In recent years, BOE Art Cloud has successively assisted leading cultural institutions such as the National Museum, National Art Museum of China, and Capital Museum and a series of important cultural activities, injecting new vitality into the cultural industry.

With the advent of the digital and intelligent era, the cultural industry is undergoing unprecedented innovation and change. Digital technology is bringing vitality to the inheritance and development of China's excellent traditional culture. As the world's leading innovative enterprise in the Internet of Things, BOE will adhere to the "Internet of Things of Screens" development strategy, give full play to the core advantages of "screens", and actively promote the return of China's excellent traditional culture to innovate and innovate through the empowerment of leading technologies. Innovation and transformation allow China’s excellent traditional culture to flourish with the support of technology, and enter thousands of households with a new look that is more emotional and innovative.