2020 ChinaJoy grandly opens, enjoy the ultimate new digital entertainment experience

On July 31, 2020 ChinaJoy opened grandly at the Shanghai New International Expo Center. Qualcomm once again joined hands with industry ecosystem partners to name the theme pavilion with the Qualcomm Snapdragon™ brand, hoping to create a game carnival season for gamers and e-sports enthusiasts. On the first day of the exhibition, Qualcomm joined hands with China Telecom, China Unicom, and China Mobile, three major operators, Black Shark, iQOO, Lenovo, Meizu, Nubia, OnePlus, OPPO, realme, Tencent Games, Xiaomi and other industry chain partners to officially open the Qualcomm Snapdragon theme pavilion, which also kicked off this summer's digital entertainment carnival and fully released the top gaming energy enabled by Qualcomm Snapdragon.

ChinaJoy Qualcomm Snapdragon Theme Pavilion Speed ​​Race Starts

Meng Pu, Chairman of Qualcomm China, said in his speech at the opening ceremony: "From Qualcomm's first participation in ChinaJoy a few years ago to interacting with everyone in the form of the Qualcomm Snapdragon Theme Pavilion for two consecutive years, we have seen the vigorous development and continuous progress of China's e-sports game industry. Today's games are not only a way of entertainment and leisure, but also an important way of culture and social interaction. Today's digital entertainment industry has also leapt into a new form and new economy, creating huge social value in the continuous integration with various new technologies. Qualcomm has been deeply involved in mobile technology innovation for decades. Facing the 5G era of the Internet of Everything, we hope to work with more partners to help the rapid development of China's e-sports game industry and bring players a better top entertainment experience than ever before!"

The continuous evolution of wireless technology has accelerated the popularity of mobile games around the world. Playing mobile games has become a way of socializing, and the games themselves have become more immersive, more functional, and more interactive. A report predicts that the total revenue of global mobile games will reach US$77.2 billion in 2020, a year-on-year increase of 13.3%. According to other data, China's mobile game market revenue reached nearly 55 billion yuan from January to March 2020, a year-on-year increase of more than 49%. The potential of the mobile game market will become a new driving force for social and economic development, and the accumulation of advanced mobile technologies will lay a solid foundation for the vigorous development of the digital entertainment industry. As a global leading wireless technology innovation company, Qualcomm is promoting the upgrade of gaming experience through cutting-edge mobile technology innovation and extensive ecosystem cooperation.

The gathering of the world's top innovative technologies and ultimate gaming experience has created unlimited possibilities for the development of the gaming industry. In the Snapdragon exhibition area of ​​the Snapdragon Theme Pavilion, Qualcomm, together with nearly 50 partners, showcased more than 60 live demonstrations supported by next-generation mobile technologies such as 5G and AI, covering a wide range of gaming and entertainment experiences supported by smart terminals such as 5G smartphones, 5G PCs, XR, and IoT.

Qualcomm and its partners create the Qualcomm Snapdragon Theme Pavilion

With the full acceleration of 5G large-scale deployment, the connection advantages of high speed and low latency are driving the development of the entire digital entertainment industry. At the 2019 ChinaJoy, the first year of 5G, the Qualcomm Snapdragon Theme Pavilion has achieved 5G live network coverage throughout the venue, allowing players to enjoy the top experience enabled by extreme connectivity. On this basis, this year's Qualcomm Snapdragon Theme Pavilion has once again achieved a 5G experience upgrade. Combined with the 5G network deployment of the three major operators, China Telecom, China Mobile and China Unicom, especially with the help of China Telecom and ZTE, the venue has achieved 5G SA/NSA dual-mode network coverage. On-site players can use 5G terminals equipped with Qualcomm solutions to enjoy the ultra-fast digital entertainment experience fully enabled by "5G network + 5G smart terminal" and explore new ways to play in the era of the Internet of Everything.

In terms of mobile terminals, Qualcomm is expanding the boundaries of entertainment through cutting-edge mobile technology innovation and extensive ecological cooperation, providing top-level gaming experience for mobile e-sports players and national players. The new generation of Qualcomm Snapdragon 865 5G mobile platform, designed specifically for 5G flagship phones, not only supports ultra-fast 5G connection performance and powerful application processing performance, but also fully integrates a series of new features supported by the latest generation of Qualcomm Snapdragon Elite Gaming, including terminal game-level experience and extremely realistic graphics performance, bringing new hardcore performance and visual effects experience to the flagship 5G smartphones of many terminal manufacturers and brands. Players can get the best mobile gaming competitive experience on Snapdragon 865 smartphones. In addition to 5G smartphones, the audience can also experience the cloud gaming experience supported by 5G PCs, as well as the immersive XR experience supported by Snapdragon platforms and technologies. At the same time, the table tennis robot enabled by AI technology will also be unveiled in the Snapdragon exhibition area, showing the intelligent interconnection experience of human-computer interaction.