270 million units! Huawei aims to surpass Samsung and become the world's number one smartphone brand this year
Recently, Huawei founder Ren Zhengfei said in an interview with European media that Huawei's smartphone production this year will reach 270 million units . This output is so large that it may take several chip factories to supply Huawei.
Due to suppression from the United States, Huawei's smartphone business has encountered difficulties this year. The original goal of becoming the world's number one has become difficult to achieve. However, in recent months, Huawei has maintained rapid growth in its smartphone business through hard work. At a press conference in Shenzhen two days ago, Huawei stated that its mobile phone shipments had reached 200 million units on October 22, 64 days ahead of 2018 .
According to news at the beginning of this year, Huawei's smartphone shipment target for 2019 is to guarantee a minimum of 250 million and strive for 270 million. It is expected to surpass Samsung to become the world's largest smartphone brand . However, after being suppressed by the United States in May, Huawei's smartphone sales in overseas markets have fallen sharply.
However, judging from Huawei's performance in the past six months, the impact on Huawei's smartphone business has not been as severe as expected. This year, it completed shipments of 200 million smartphones two months ahead of schedule.
There are more than two months left in 2019. According to Huawei's growth rate, the average monthly sales volume is at least 20 million units. However, the last two months of the year are traditionally the peak season, and the shipment volume is higher than the average, so the goal of 270 million units is still possible to achieve .
In 2018, Huawei's smartphone shipments were 206 million units. If it can reach 270 million units this year, it will represent a 31% increase, which will still maintain rapid growth.
Last year, Samsung's mobile phone shipments were about 290 million units. With the growth and decline of Huawei this year, Samsung is still likely to be surpassed by Huawei. Whether this can be achieved depends on the sprint in the last two months.
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