LeEco was slapped in the face. How did foreign journalists evaluate the “ecological counterattack” press conference?
On October 19, US time, LeEco held what was said to be the most expensive "Breakthrough Anti-Sharing Ecological World" press conference since its founding at the Palace of Fine Arts in San Francisco, USA. Danny Bowman, LeEco's North American Chief Revenue Officer, made a high-profile statement as soon as he took the stage:
The best technology companies such as Apple, Google, Samsung, Tesla, and Amazon cannot do everything that LeTV will launch.
It is understood that mainstream media such as The Wall Street Journal, Forbes, Fortune, CNBC, ReCode, Gizmodo, The Verge, TechCrunch, Engadget and CNET all participated in LeTV's public relations event. We also saw many comments from these reporters after eating the steaks invited by LeTV.
However, in reality, LeTV used PPT to publish of The “platform + content + hardware + software + application” ecosystem does not seem to be popular among the public, including the editors-in-chief of some of the above-mentioned mainstream media. Everyone is questioning: “Is LeEco a scam?”
Today, Leifeng.com has collected some information and would like to share with you another voice:
The Verge editor-in-chief @nilay patel made a series of tweets that day, saying
"LeTV's press conference was like a mix of all the CES shows in the past 10 years, with a strong flavor of TV shopping ads."
In addition, @nilay patel also retweeted the tweet of Ina Fried, a senior reporter of technology media All Things Digital - "At this moment, I think the best description of LeTV's press conference is that it was like watching a free episode of Silicon Valley." (What do you think of this sentence? Welcome to leave a comment)
If you think a steak is not enough, there is technology media ReCode. Regarding the report on LeEco's launch event, ReCode's report was titled "LeEco's wild launch event made 'Silicon Valley's' craziness look tame" - "LeEco's launch event made the craziness of the TV series "Silicon Valley" look tame." The article wrote: " The event in the news even surpassed "all the masterpieces of Pied Piper" (Pied Piper is the protagonist startup company in the TV series "Silicon Valley"). Pied Piper Due to many coincidences, it stood out from many startups in Silicon Valley and won investment from top venture capital firms. ）
ReCode reported that LeEco talks a lot about its ecosystem, but has yet to provide a shipping timeline for its most highly-praised LeEco or Faraday Future cars, for example. It is basically a company that sells TVs and phones over the Internet, and now it has ambitiously described itself as a combination of Apple, Netflix, Amazon and Tesla.
Ross Rubin, founder and chief analyst at Reticle Research and FastCompany columnist, said:
“I can’t recall a company that wanted to enter the U.S. market that showed up with such an aggressive set of product and service positioning.”
Eli Richman, deputy editor of Fierce Telecom:
“LeEco’s ambitious product launches felt like an Apple or Google catwalk – just without any of the brand recognition.”
Finally, as another media report put it:
"No one cares about the so-called 'ecosystem', least of all how vertically integrated you are. LeEco, put aside all that talk about how great, magical, and different you are - just show us how you are."