World Athletics Championships and TDK
This article is transferred from the WeChat account of "TDK China"
The 18th World Athletics Championships (hereinafter referred to as the World Athletics Championships) will be held in Eugene, Oregon, the United States from July 15 to 24, 2022. TDK will sponsor the event as the official partner of the competition.
The World Athletics Championships will be held in the United States, a land athletics powerhouse, for the first time in three years since the 2019 Doha World Championships. Approximately 2,000 top athletes selected from more than 200 countries and regions (exceeding the scale of the Olympics) will compete in a total of 49 events during the event. The World Championships are as valuable to athletes as the Olympics, and many world records have been set in previous events, providing many exciting competitions. TDK will continue to cheer for athletes from all over the world who challenge their limits.
This time, TDK will add luster to the World Athletics Championships through the following sponsorship and promotional activities.
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Sponsor of male athlete bib numbers (TDK logo printed on the bib numbers)
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Sponsorship of new world record projects (exercise the right to donate $100,000 and award prizes when the men's world record is broken)
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The TDK logo is displayed on the LED display at the start of the 100-meter race
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Setting up LED billboards in stadiums
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Set up billboards in the inner field
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Place billboards on the track (along the marathon/race walking route)
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TDK's brand promotional video is shown on the large display screen in the stadium
(1) Provided "TDK-Lambda brand" power supply products for the 100-meter starting LED display for the first time
This time, TDK-Lambda brand AC input power supply (AC-DC converter) was used as the power supply product for LED display screen for the first time. TDK will use its long-term accumulated technical strength to support the World Championships in Track and Field.
(2) Release of the brand promotional video 'START BELIEVING IN YOURSELF'
TDK has been following the World Championships since the first event in 1983. Athletes are constantly challenging records and themselves, striving to depict the future. TDK is also depicting the future of science and technology through its unique technology, contributing to society, and striving to achieve a thorough understanding of the two. Starting with the 100-meter starting display with the TDK logo, the promotional video conveys the desire to cheer on the athletes and everyone who is about to cross the starting line.