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As you know, every domestic mobile phone launch conference is also a suffering meeting for other friendly companies.

Xiaomi, which just released its high-end flagship MIX 3, originally also wanted to hold such a press conference.

Even Lei Jun himself admitted that the internal goal given to the team was to defeat Huawei .

This time, Xiaomi held its press conference in the Forbidden City, and its new phone MIX 3 really "beat" Huawei in core functions such as photography - the previous generation flagship P20 without Pro.

Moreover, this kind of beating may not happen again after Huawei Mate 20’s domestic launch conference tomorrow.

Even worse, the launch event of Xiaomi Mi MIX 3 was also booed by crows from the Forbidden City. When Lei Jun introduced a number of new features: sliding full screen, front dual-camera AI photography, and AI video, crows cried outside the screen.

However, the crows in the Forbidden City may also be a compliment. After all, Xiaomi MIX 3 has also specially created an AI button for AI , which allows one-click entry into voice interaction.

In addition, among the flagship phones priced at tens of thousands of yuan, Xiaomi MIX 3 starts at 3,299 yuan.

The Forbidden City is not what you think

Although held in the grand Forbidden City, the press conference was small in scale due to smog, rain and overcast weather. Netizens who were broadcasting the event called it "watching a movie at the village entrance" and "a large-scale village chief selection meeting." Lei Jun was also given a new nickname: Village Chief Lei.

The press conference began in such an atmosphere.

Lei Jun came on stage on time and boasted about a wave of new achievements: including the expectation that by the end of October, Xiaomi's mobile phone shipments this year will exceed 100 million units, etc. But most importantly, he also showed his patents to illustrate that Xiaomi has thought about the full-screen solutions of its competitors, but these solutions are not perfect.

So Xiaomi came up with a sliding full-screen solution.

Of course, Xiaomi is not the only one. After Honor Magic 2 was released in late August, Xiaomi President Lin Bin quickly released a picture of MIX 3 and said, "Sorry, we look alike." Because both phones use a sliding full-screen display.

At today's press conference, Lei Jun said that no matter what, Xiaomi will be the first in the world to officially launch its product.

He also showed the patent, application date: 2018.2.1, to prove that Xiaomi came up with this idea first.

"If our competitors are not convinced, we can prove it."

This time, the full screen has a screen-to-body ratio of 93.4%, which is of course higher than before. In addition to retracting the camera into the slider, the antenna technology has also been improved, the bottom has been shortened by 4.46mm, and the screen-to-body ratio has been increased by 3.82%.

In order to make it thinner, Xiaomi used Samsung's 6.39-inch AMOLED screen, which is 0.2 mm thinner than LED.

The magnetic slide rail design has a lifespan of 300,000 pushes, while the lifespan of ordinary spring slide phones is about 100,000 pushes.

So MIX 3 got the nickname: Magneto .

Moreover, this lifespan is in line with the positioning of this phone: Xiaomi says that this sliding cover design is a "stress-relieving tool."

In order to cater to users who are just skating around, 5 magical sound effects were designed: technology, Jianghu, machinery, smart, and lighter. "Jianghu" is the sound of a sword being unsheathed that shocked the audience - Lei Jun said that it was even more interesting to hear it in the palace, and he is using this sound effect now.

In addition, Xiaomi has designed various useful and useless interaction methods for the slider, such as one swipe to enter the photo taking function, one swipe to start watching TV series, and one swipe to open the game toolbox.

In short, feel free to slide whenever you want.

Same rear camera as iPhone hardware

Then it’s camera time.

The difference is that this time we will talk about the rear shot first, and then the more important front shot.

"Competitors often use 20-megapixel and 24-megapixel cameras, but in fact, they are not necessarily better than 12-megapixel cameras and their costs are higher." Lei Jun began to list the parameters of the MIX 3 rear camera, including: sensor area of ​​1.4μm, four-axis optical image stabilization... and so on.

But no matter what, Lei Jun said that this is basically the hardware solution for the iPhone .

So what exactly is this plan?

The inspection standard is to run a score on DXOMark.

"Companies have invested a lot. How can we, a small company like Xiaomi, compete with them?"

Of course, the competitor that Lei Jun has always been obsessed with is Huawei. Previously, the DXOMark scores of MIX 2S and Xiaomi 8 were lower than those of Huawei P20, which once made Lei Jun very unhappy.

He asked the camera department: Can we beat Huawei? If not, there will be no year-end bonus.

Therefore, Xiaomi's camera department showed its desire to survive. At the scene, Lei Jun announced the results of MIX 3: 103 points overall and 108 points for photography.

Just looking at the photo data, MIX 3 is now third in the world.

(When the scores were announced, there was a cheer)

"Destroy P20," Lei Jun said excitedly, "all reactionaries are paper tigers."

(Bilibili barrage: Tomorrow Mate20 Pro will teach you how to be a good person)

It should be noted that MIX 2S, Xiaomi 8 and MIX 3 all use the same hardware solution. The improvement in Xiaomi's score is said to be due to software tuning.

Then Lei Jun began to talk about the 8 high-tech photography features of MIX 3, including handheld super night scene photography.

"Companies have also made super night scenes, but we made handheld ones, which is much more difficult than using a tripod, and handheld ones are prone to shaking."

Then we compared the night scene photography with Huawei P20 Pro.

Xiaomi used comparison pictures to show that Huawei was overexposed. Xiaomi had richer details. There were more than one comparison pictures. Lei Jun said that of course MIX 3 was better, and joked that "if it wasn't good, we wouldn't have picked it out."

In addition, the camera functions of MIX 3 also include support for 960 frames of slow-motion photography and AI smart music for slow-motion videos.

What is the use of slow motion? Lei Jun said, to shoot vibrato.

Then, as usual, we show you samples of photos taken by professional photographers using the MIX 3. It is difficult to achieve similar results with any phone, so I will not go into details here.

(On-site: Crows begin to cry here... because this is an outdoor press conference)

Of course, it may also be to make some noise for the front dual camera, which is the most important part of this time.

Xiaomi's most powerful front dual camera

See the picture above for the configuration: 24-megapixel + 2-megapixel soft light dual camera.

Among them, the 2-megapixel camera is an independent depth-of-field camera, which can better blur the depth of field when taking photos and also achieve real-time blur in videos.

This is Xiaomi's most powerful front-facing AI dual camera to date, which can realize a large number of AI beauty functions. In the words of Lei Jun, "all the rear camera functions developed in the past two years are used on the front dual camera."

In short, the main purpose is to impress female users.

But some netizens said after seeing the model’s sample photos: He is trying to use beautiful women to trick me into buying a mobile phone again.

Color, Configuration and AI Keys

In addition, Lei Jun believes that there are some small highlights in terms of appearance and hardware.

First of all, the color scheme. MIX 3 comes in three colors: black, emerald, and sapphire blue.

In terms of configuration, as previously advertised, CPU: Snapdragon 845. Memory: 10GB.

Of course, how can the configuration not be compared and the scores not be better than those of competitors?

Xiaomi Mi MIX 3 and Huawei P20 Pro, which one runs smoother?

The first round of application opening speed comparison is 24:4.

In the second round, the comparison of the number of background resident applications was 27:7.

In short, Huawei is always better.

Of course, this 10GB memory version is not a universal configuration. The normal sales version of MIX 3 is still mainly 6GB and 8GB memory.

Finally, Lei Jun also emphasized several small highlights.

First, wireless fast charging, a 10W wireless charger comes with MIX 3.

Second, 5G. The 5G version of MIX 3 will be released in Europe as early as the first quarter of next year.

Third, super speakers: when the volume is at full level during a call, the phone speaker can be amplified by another 27%.

The most noteworthy thing is the AI ​​button - a new AI button is added on the side of the phone. Long pressing it can directly communicate with Xiao Ai.

Xiao Ai also has some new features:

If you speak to her loudly, she will answer you loudly; if you speak softly, she will speak softly.

Seven dialects are supported: Northeastern, Henan, Hebei, Tianjin, Shaanxi (Xi'an), Shandong (Jinan) and Shanxi (Taiyuan).

However, it does not support Lei Jun's Hubei dialect, and can only understand it. Xiao Ai will still insist on speaking cute Mandarin to you.

price

6GB+128GB: 3299 yuan

8GB+128GB: 3599 yuan

8GB+256GB: 3999 yuan

10GB+256GB (Forbidden City Special Edition): 4999 yuan

The Forbidden City Special Edition has an image of the Forbidden City mythical beast Xiezhi, which has only one horn, so it is a "unicorn". The one in the Forbidden City Imperial Garden looks like this:

Lei Jun said that it can help you "guard against villains."

Pre-sale starts at 6pm tonight, and the first sale starts at 10am on November 1st.

The Forbidden City special edition will be available at the end of November.

Finally, we give a comparison of several recent domestic mobile phones in the table below. For reference only.

One More Thing

Lei Jun asked Xiao Ai on the spot: What will the weather be like tomorrow?

Xiao Ai: Meow, meow, meow, meow, meow...

Lei Jun: What do you mean by three “liu” (niu)?

Xiao Ai was stunned on the spot...O(∩_∩)O~

So, can Xiaomi MIX 3 impress you?

By the way, if Mi fans are concerned, the Mi MIX 3 does have a rear fingerprint sensor.