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Dong Mingzhu: Gree Electric's next step is to make chips. What does Lei Jun think?

Latest update time:2016-04-12
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On April 11, Yiwu Mall held three conferences in one day, namely the 2016 China International E-Commerce Expo, the 2016 World E-Commerce Conference and the 2016 World Micro-Business Conference. Sister Dong showed off her "money-making power" here, because the micro-business conference she attended was extremely popular. Before she appeared, Sister Dong was blocked by a group of media in the break room for questioning.

From the 1 billion bet with Lei Jun three years ago to the high-profile "show" of mobile phones in 2015, although Gree mobile phones have had a high enough exposure rate, it seems that not many people have seen them. Therefore, more and more people are asking why Gree wants to make mobile phones? "Gree's mobile phones are very good, and it is not a problem to make Gree mobile phones well." The unyielding Dong Mingzhu said that mobile phones have become a necessity for every consumer. As long as there is a need, there is a market, and we should do it. We use the best products, the best technology, and the best services, and this market should be ours. It is not us who choose the market, but the market that chooses us. This is our different point of view. So, how many Gree mobile phones have been sold? Ms. Dong’s answer to this is, can Gree not make a good mobile phone in a short time? No. In a short time, everyone can only see a change in quantity, but a short time cannot mean that Gree can’t do well. How well it is done depends on whether the company is willing to invest and cultivate talents, not whether we can do well in this industry. If there is technology to support and quality to guarantee, I think there is nothing that can’t be done well. It just takes time and a process of recognition. Dong Mingzhu said that the mobile phone market is already a red ocean, and Gree is not just making money and pursuing profits by making mobile phones. What we think about is what the market demand will be in the next three to five years, so we should prepare and think about it today. The next step is to make chips and new energy Refrigerators, mobile phones, rice cookers, new energy vehicles, what else does Gree want to do? "We are researching chips and we also want to make new energy." Ms. Dong said. In Ms. Dong’s view, products controlled by remote controls and mobile phones cannot be truly called smart, and intelligence should be more reflected in the connotation. Gree air conditioners themselves are related to chips. Now we want to combine air conditioners and chips into a future world to let consumers experience a smart environment. However, as for how Gree makes chips and how to combine them, Sister Dong did not say anything. Soon, another heavyweight was revealed, "New energy, Gree Research Institute has been established for two years." At present, it is very fashionable to do new energy, and Sister Dong's answer is also very "high-end": This is something we humans must face in the future. Our resources will be consumed one day. After they are consumed, how can our future generations continue. Therefore, we cannot think about this issue after the resources are consumed in the future. New energy is something that must be studied. Sister Dong's Gree New Energy is easy to remind people of the acquisition of Gree Electric Appliances (000651, buy) which is suspended - the proposed acquisition of Zhuhai Yinlong New Energy Co., Ltd., which mainly operates new energy vehicles. However, Sister Dong said: "There are too many new energy sources. For example, we can collect heat and turn it into energy, which is new energy. New energy does not only refer to new energy vehicles. Since it can generate electricity by collecting heat, the service objects can not only include automobiles, but also all fields. Why should it only refer to automobiles?" Sister Dong's diversified logic "Gree has so many products, including the Dasong brand, Jinghong refrigerators, and mobile phones. It's like building a high-rise building. The number of floors is not important. The key is the foundation. Our foundation is now very solid. Now we are starting to build a 100-story building. This is a very normal phenomenon." A few years ago, Sister Dong herself bought a rice cooker in Japan, but later she was shocked as more and more Chinese joined the army of overseas shopping. "I think there is no reason why China cannot make rice cookers well. Many Chinese companies have been making home appliances for decades. Can't they make a rice cooker? After so many years of development, Gree has no problem making a good rice cooker. So this time, Gree is very successful in making rice cookers, but many consumers may not understand it. "Gree makes refrigerators and uses the Gree brand. The market will definitely rise. Why use the Jinghong and Dasong brands?" Dong Mingzhu said that Gree is doing well, and many people abroad agree with this. However, Gree alone cannot represent that Made in China is good. In the eyes of many foreigners, Made in China means low value and low price. Made in China has not been recognized. No matter how well Gree does, will it be affected? So, this is why Gree has multiple brands. We just want more brands to go global.





























Source: Securities Times



Dong Mingzhu said Gree Electric's next step is to make chips. What does Lei Jun think?

[Global Technology Report Zhou Tao] Recently, Gree Chairman Dong Mingzhu said at an event that they are researching chips and new energy. Dong Mingzhu said, "Gree's mobile phones are very good, and making Gree mobile phones well is not a problem at all."

Dong Mingzhu believes that mobile phones have become a necessity for every consumer. As long as there is a need, there is a market, and we should do it. We use the best products, the best technology, and the best services, and this market should be ours. It is not us who choose the market, but the market that chooses us. This is our different point of view.

"Gree has so many products, including the Dasong brand, Jinghong refrigerators, and mobile phones. It's like building a high-rise building. The number of floors is not important, the key is the foundation. Our foundation is very solid now, and now we are starting to build a 100-story building. This is a very normal phenomenon," said Dong Mingzhu.

Many people believe that the development of the Internet has impacted traditional manufacturing. Dong Mingzhu said, without a strong manufacturing industry, what can the Internet do? I once joked with Jack Ma, saying that there must not be too many Jack Ma. If all manufacturing companies transformed into "Jack Ma", then there would be no air conditioners, no cars, no washing machines, what use would the Internet have?

Gree and Qualcomm sign patent licensing agreement

Not long ago, Qualcomm announced that it had signed a new 3G and 4G Chinese patent licensing agreement with Gree Electric's subsidiary EWPE. According to the agreement, Qualcomm has authorized EWPE to develop, manufacture and sell 3G WCDMA, CDMA2000 and 4G LTE user-end products, but only in the Chinese market.

Dong Mingzhu said, "We are very pleased to sign a patent licensing agreement with Qualcomm, which once again confirms Gree's emphasis on, recognition of and protection of intellectual property rights. We hope to provide Chinese consumers with new choices in 3G/4G terminal products."

Dong Mingzhu said that Gree's second-generation mobile phone will be released within 1-2 months, and the new phone will use Qualcomm's latest Snapdragon 820 chip.


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