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ams and OSRAM help Zeekr create a new intelligent driving experience

Latest update time:2024-05-31
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amsram (Swiss Stock Exchange stock code: AMS), a leading global supplier of optical solutions, recently announced that amsram helped Zeekr Auto to bring a number of its heavyweight new models to the Beijing International Auto Show. Among them, the first family car model Zeekr MIX built on the vast-M architecture attracted a lot of attention.

Image: Zeekr MIX promotional image Source: Zeekr
(Note: There may be differences with the final mass-produced model, the specific details are subject to the actual mass-produced vehicle)


Zeekr MIX is positioned as a large five-seater for all family scenarios and will be launched in Q4 2024. With its spacious and comfortable space, intelligent cockpit configuration and strong power performance, Zeekr MIX breaks through the inherent limitations of SUV or MPV models and brings users a brand new driving experience.


In the increasingly competitive electric vehicle market, various automakers continue to increase their investment in intelligent and personalized configurations to meet the ever-increasing needs of users. Zeekr MIX is no exception. The new model is equipped with the world's leading intelligent sensors and light source solutions from supplier ams OSRAM, bringing users a more intelligent and avant-garde driving experience. Here are some wonderful application cases.


High and low beam module

From car turn signals, daytime running lights to modern car body lighting, the use of car signal lights is becoming more and more extensive. Zeekr MIX also chooses to use ams OSRAM OSLON® Compact PL series products for high and low beam lighting design.


The OSLON® Compact PL series uses surface mount technology (SMT) and is the most efficient device in the ams OSRAM LED product portfolio, with a performance of up to 460lm/chip @1A. And thanks to the optimized lead frame design, the series achieves excellent thermal management performance.


Figure: Application picture of OSLON® Compact PL from ams OSRAM


By making good use of optics and the use of intelligent "light", the interactivity and fun of the Zeekr MIX vehicle are enhanced. It can also help drivers enhance visual warnings and communication functions, creating a safe, comfortable and high-tech riding environment for family users who choose Zeekr MIX.




LiDAR

ams OSRAM's EEL edge-emitter lidar has become the mainstream choice of many automotive lidar manufacturers due to its outstanding performance and reliability.


Many Zeekr models are equipped with advanced SPL series EEL edge-emitting pulsed lasers from ams and OSRAM. This series of products is designed for various direct time-of-flight (dToF) applications in industrial and automotive environments, and can provide narrow pulse width and high-energy laser output for LiDAR, making it an ideal choice for achieving high-precision and high-reliability LiDAR systems.


Figure: Schematic diagram of ams OSRAM LiDAR application


Thanks to the introduction of ams OSRAM LiDAR technology, the car's environmental perception capability has been greatly improved, and it can more accurately identify surrounding obstacles and provide drivers with safer and more reliable driving assistance functions.




Smart atmosphere light

Many Zeekr models are equipped with intelligent ambient lights RGBi, and each OSIRE® E3731i has intelligent functions.


During the production phase, ams OSRAM calibrates the color and brightness information of each OSIRE® E3731i and stores it in the LED embedded on-chip memory. With this data, automakers can more easily perform terminal calibration of interior lighting, ensuring that each OSIRE® E3731i in the ambient light system with hundreds or thousands of LEDs has extremely high optical consistency and uniformity.


Figure: Application picture of OSIRE® E3731i from ams OSRAM





Zeekr joins hands with ams and OSRAM to create a new future for smart cars


Zeekr chose ams as its partner because of its leading technology and rich experience in automotive lighting and sensing. By cooperating with ams, automakers can provide users with a more personalized and intelligent driving experience and enhance brand competitiveness.


Cui Li, Vice President of Zeekr Supply Chain, spoke highly of the products of ams-osram :


ams OSRAM's lighting and sensor technologies not only meet our high standards for vehicle aesthetics and functionality, but also play a key role in improving the market competitiveness of the entire vehicle.



In the face of numerous challenges in the future, "sincere cooperation and win-win cooperation" has always been the common pursuit of ams and Zeekr, and it is also the beautiful vision of both parties. In March 2024, Otto Kamp, CEO and Chairman of the Board of Directors of ams, visited Zeekr, and the two sides had in-depth discussions on future cooperation. Otto Kamp said in the visit that ams looks forward to deeper cooperation with Zeekr in the future to jointly develop more innovative lighting and sensing solutions to bring users a more pleasant driving experience.



About Zeekr Auto


Zeekr is an intelligent, digital, and data-driven smart travel technology company. Adhering to the user-oriented corporate philosophy, it focuses on the research and development of forward-looking technologies for smart electric travel, builds a technology ecosystem and a user ecosystem, and takes "co-creating an ultimate travel experience" as its mission. From product innovation, user experience innovation to business model innovation, it is committed to bringing users the ultimate travel experience.


The birth of Zeekr is different from the traditional car manufacturing and new power models. It realizes the rapid evolution of intelligent pure electric and opens up the "Zeekr model" of the third track of pure electric development. Zeekr is committed to establishing a new user relationship, achieving co-creation with users, and continuously evolving according to user needs and creativity, so as to achieve equal integration between enterprises and users.





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