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From TWS headphones to coffee machines, interpreting the "code" behind the "breakthrough" of active noise reduction (ANC) technology applications

Latest update time:2020-06-24
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Since Apple launched AirPods in 2016, the emerging category of split true wireless (TWS) headphones has triggered a new round of incremental market by bringing extreme convenience to consumers and gradually solving pain points such as transmission, battery life, and price. According to the research report "Global Bluetooth Headset Sales and Revenue Forecast 2001-2024" released by Strategy Analytics, a world-renowned research institution, TWS Bluetooth headset sales increased by 200% in 2019, and the market size of TWS headphones is expected to reach US$100 billion by 2024. Sophie Mao, consumer product marketing manager of ADI China, also said at a recent event that domestic TWS headphones are still in the extensive growth stage, and players at all levels will fully enter this market.


Sophie Mao, Consumer Product Marketing Manager, ADI China


The ANC (active noise reduction) function is becoming a standard feature of TWS headphones due to its practicality. It is expected that more than half of TWS headphones will have ANC function by 2023. Therefore, how to add excellent noise reduction function to compact and portable TWS headphones is becoming a key focus of product design for headphone manufacturers. As a world-leading supplier of data conversion and signal processing technology widely recognized by the industry, ADI provides a dedicated ANC SoC solution with unique advantages in the industry, and has been widely used in the flagship products of leading domestic and foreign audio manufacturers such as Bose, Bowers & Wilkins, and Edifier, and has attracted widespread attention.


▼Watch the video to learn more about ANC application scenarios▼