Lei Jun: Xiaomi is benchmarking against Apple and will invest 100 billion in R&D in the next five years!

At the Xiaomi Mi 12 series launch conference last night (28), Lei Jun announced that Xiaomi would officially compete with Apple, and said that he would surpass Apple step by step in terms of products and experience. In the next five years, Xiaomi will invest 100 billion yuan in R&D funds, work hard on hard-core technology, and always adhere to the core strategy of technology-based. The topic of "Xiaomi competes with Apple" once topped the Weibo hot search list.

Source: Xiaomi

The Xiaomi Mi 12X, Mi 12, and Mi 12 Pro were unveiled at the conference. Among them, Mi 12 and Mi 12 Pro are dual-size dual flagships, fully competing with Apple.

Source: Xiaomi

Xiaomi Mi 12 is positioned as a high-end small-size flagship phone. The new phone is 69.9mm wide and weighs about 180g. Officials said that Xiaomi Mi 12 will feel better in the hand than iPhone 13.

Source : Xiaomi

In addition, according to the published information, Xiaomi Mi 12 is equipped with Snapdragon 8 Gen 1, adopts a 2600mm^2 ultra-large VC area, adopts Xiaomi's new imaging brain technology architecture, supports CyberFocus, and supports 32 million high-definition selfies. In addition, it uses a lithium cobalt oxide battery with a battery capacity of 4500mAh, supports 67W wired second charging and 50W wireless second charging.

Xiaomi 12 Pro  uses a 6.73-inch screen, is 163.6mm long, 74.6mm wide, 8.16mm thick, and weighs 205 grams; iPhone 13 Pro Max uses a 6.7-inch screen, is 160.8mm long, 78.1mm wide, 7.65mm thick, and weighs 238 grams.

Source : Xiaomi

Lei Jun said that hand feel is the core experience. The Xiaomi 12 Pro large-screen flagship is comparable to the iPhone 13 Pro Max. The screen size is similar, but the hand feel is much better.

The 12 Pro uses a Qualcomm Snapdragon 8 Gen 1 processor and is equipped with a full-blooded LPDDR5 + full-blooded UFS3.1 storage combination.

In terms of battery life, the Xiaomi 12 Pro has a built-in 4600mAh battery and uses a 120W wired + 50W wireless charging combination. It is worth noting that the new phone is also the first to be equipped with Xiaomi’s self-developed charging chip Surge P1. According to the official introduction, the charging efficiency can be as high as 96.8%. This is also Xiaomi’s third self-developed chip.

Xiaomi Mi 12 Series Prices

Lei Jun said that he saw many netizens mocking this goal, but domestic mobile phones should have such courage. He believes that the strength of domestic mobile phones is stronger than everyone imagines, such as feel, screen, battery and charging, selfie, and signal are far ahead. "For business people, Xiaomi 12 is definitely more convenient than iPhone 13 for making calls."

Regardless of whether the Xiaomi Mi 12 series can truly compete with Apple, this kind of healthy competition among companies can continuously promote itself and other brands, thereby affecting the growth of the entire industry and moving towards a more mature stage.