According to the latest shipment estimates released today by IDC, Apple continued to dominate the wearable device market in the fourth quarter of 2020. Apple shipped 55.6 million wearable devices in the quarter, with a market share of 36.2%.
This is the same market share as Apple in the fourth quarter of 2019, but the overall device shipments are higher than the 43.7 million in the fourth quarter of 2019, which Apple's competitors can't even come close to. Xiaomi is estimated to have shipped 13.5 million wearable devices, with a market share of 8.8%, followed by Samsung (13 million) and Huawei (10.2 million).
Apple Watch shipments are estimated to have grown 45.6%, driven by different pricing tiers for the Apple Watch Series 6, SE, and Series 3, while AirPods, AirPods Pro, and AirPods Max shipments surged during the quarter.
IDC believes that Apple shipped 151.4 million wearable devices in 2020, with a market share of 34.1%. Xiaomi was the second largest wearable device manufacturer in 2020, with shipments of 50.7 million units, followed by Huawei and Samsung, with shipments of 43.5 million and 40 million units, respectively.
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