Google announced in a press release on its website on Thursday that the acquisition of Fitbit was finally completed. The news was announced by Rick Osterloh, senior vice president of Google devices and services.
In the press release, Osterloh clarified Google's intentions with the Fitbit acquisition by stressing that the acquisition of the wearables company "has always been about devices, not data." Google looks forward to leveraging the talent of the Fitbit team to eventually develop its own wearables, just as Google's acquisition of Nest enabled the company to round out its ecosystem of smart home products.
Google has promised that Fitbit users’ fitness and health data will not be used for targeted advertising purposes, and these promises have been mentioned in the release. In addition, Google reminds that Fitbit users will continue to have the option to keep their fitness data on their Fitbit account, regardless of whether they want to share it with third parties (such as Google Fit).
Despite Google's announcement, the US Department of Justice issued a statement to some media regarding the same acquisition, which is apparently still under some investigation by the antitrust authorities.
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