Sharp mobile phone design returns to Japan! Dai Zhengwu requires the implementation of the One Sharp spirit

On the 16th, Sharp, a subsidiary of Foxconn, officially launched the high-end model AQUOS R3 in Taiwan. It is understood that the entire design of the phone was designed by the Japanese headquarters. Compared with the previous design by Foxconn's Kangfa, Sharp mobile phones have returned to their Japanese origin. The key is to implement the One Sharp concept required by Sharp President Tai Jeng-wu.

After Foxconn acquired a stake in Sharp in April 2016, Sharp launched the SHARP P1, the first mobile phone of the Sharp brand to return to the Taiwanese market, in July. However, due to time constraints at the time, the mobile phone was directly introduced to Taiwan, which unexpectedly allowed Sharp to use all-Japanese design as its main appeal to attract Taiwanese consumers.

However, due to group strategy factors, the specifications and design of Sharp mobile phones sold in Taiwan were led by the then sales agent, Kangfa Technology, and it also began to import products from Taiwan's supply chain, including mobile phone chips produced by MediaTek.

However, this strategy, reflected in the marketing strategy, has also made Sharp's mobile phones mostly entry-level models, with very few flagship models, which has also affected the brand image.

As Tai Jeng-wu entered his second term as president of Sharp, he began to demand that the design leadership must be returned to Sharp headquarters and the previously decentralized design rights be taken back. It is understood that Tai Jeng-wu believes that Sharp's Japanese pedigree is its biggest advantage, so although production is still handed over to FIH Mobile, design and sales are all led by Sharp.

It is also worth noting that Sharp previously mostly launched a single model. Compared with the strategy of launching a large number of models by other peers such as Samsung, Sharp's strategy is obviously weak. Now it has begun to launch main models at different levels. Whether Sharp can revive its reputation in the mobile phone market will also be reflected in Tai Jeng-wu's performance as Sharp's president.