iPhone 5 may dominate the market next year: challenges remain

Beijing time, June 29 early morning news, JPMorgan Chase analyst Mark Moskowitz (Mark Moskowitz) released a report on Thursday, saying that Apple's iPhone 5 will take the lead in the smartphone market in 2013.

Moskowitz expects that Apple should release the new iPhone in September this year, and its production will continue to rise throughout the fourth quarter. He pointed out that the iPhone 5 will provide support for 4 LTE networks and other upgraded features, becoming a highlight in the smartphone market this year, thus ensuring its market dominance in 2013.

Moskowitz pointed out in the investor report released today: "We believe that after integrating revolutionary hardware enhancements and software-driven services (such as mobile versions of Passbook, Maps and FaceTime), the iPhone's leadership in the smartphone market in 2013 will be reaffirmed."

But the report also pointed out that Apple may also face some difficulties. JPMorgan Chase has slightly lowered its sales and earnings expectations for Apple in the second quarter of the calendar year because it faces "macroeconomic challenges" that mean that hardware manufacturers are expected to face difficult times. JPMorgan Chase also lowered its forecast for iPhone sales in the third quarter; however, a decline in iPhone sales in the third quarter is not unusual because new models are released later.

Based on the expected demand for iPhone 5, JPMorgan Chase raised its sales forecast for the new iPhone in the fourth quarter. In addition, if JPMorgan Chase's expectations of declining iPad and Mac sales ultimately prove accurate, Apple may need to rely more on the iPhone for revenue.

"Overall, we expect stronger iPhone sales performance, and the related benefits will partially offset our expectations of slower growth in the iPad and Mac business," Moskovitz said.

The iPhone will celebrate its fifth anniversary tomorrow. Although the first generation iPhone was skeptical when it was released, the product sold 1 million units in the first 74 days after its release. Since then, Apple has increased its total iPhone sales to more than 218 million units, bringing in about $150 billion in sales. (Tang Feng)

article end 新加的老杳吧本周热点