Apple dominates the mobile phone market, while Qualcomm leads in components-EEWORLD

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Beijing time, June 27, according to foreign media reports, a mobile phone and parts market report recently released by Nomura Securities analysts Romit Shah and Stuart Jeffrey showed that Apple has the highest operating profit margin among major mobile phone manufacturers, while Qualcomm is the leader in the mobile phone parts market.

Figure 1: Mobile phone component cost analysis

The report examines the key components of smartphones, revealing how much a phone costs and the industry position of each component supplier.

Here are the highlights of the report:

- 4G deployment is slow, with operators' network upgrades set to continue until 2016, with 3G remaining the dominant technology until then.

-This year or next, 3G device sales will exceed 1 billion units.

-Apple dominates the mobile phone manufacturing industry, while Qualcomm leads the mobile phone component market.

-By 2015, Apple will have 40% of the smartphone market.

Figure 2: Cost of smartphone components. The touch screen costs $11 to $13, and the GPS costs $1 to $2.

Figure 2

Figure 3: Cost of smartphone components: Camera module costs $9 to $10, battery costs $5 to $6

Figure 3

Figure 4: Mobile semiconductor market situation

Figure 4

Figure 5: In 2011, Qualcomm accounted for 24% of the mobile semiconductor market share, while Intel only accounted for 6%

Figure 5

Figure 6: Smartphone shipments from 2008 to 2011. Apple and Samsung both surpassed Nokia in 2011.

Figure 6

Figure 7: In 2011, Apple and Samsung both accounted for 19% of the smartphone market share, and Nokia accounted for 18%

Figure 7

Figure 8: Average selling prices of major mobile phone manufacturers in 2011, with Apple having the highest

Figure 8

Figure 9: Operating profit margins of major mobile phone manufacturers in 2011, with Apple also having the highest

Fig. 9

Figure 10: Smartphone shipments in different regions from 2007 to 2013 (forecast), with Asia Pacific leading the way

Fig.10

Figure 11: Mobile phone shipments by technology from 2009 to 2016 (forecast), 3G mobile phones gradually dominate

Fig.11

Figure 12: 3G mobile phone shipments by technology from 2009 to 2016 (forecast), with HSPA being the most popular technology

Fig.12

Figure 13: Mobile phone shipments of different mobile operating systems from 2008 to 2011. Android phones are becoming more and more popular.

Fig.13

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