2023 ChinaJoy Snapdragon Theme Pavilion opens

2023 ChinaJoy opened grandly today at the Shanghai New International Expo Center. For the fourth time, Qualcomm has joined hands with a wide range of ecological partners to create a Snapdragon themed pavilion for Snapdragon enthusiasts, mobile gamers, e-sports enthusiasts and consumers. On the first day of the exhibition, China Unicom, Xiaomi, Honor, OnePlus, iQOO, Red Magic, Xingji Meizu, Samsung, ROG, realme, Tencent, NetEase Games, Perfect World, MiHoYo, Gaohe, NIO, PICO and other partners Together with Qualcomm, we gathered energy to open the Snapdragon theme pavilion, and the four-day digital entertainment feast officially kicked off.

Mo Kedong, Senior Vice President and Chief Marketing Officer of Qualcomm, said at the opening ceremony of the Snapdragon Theme Pavilion: "I am very excited to be on the stage of the ChinaJoy Snapdragon Theme Pavilion again. I can't wait to enjoy the cutting-edge experience with the majority of Snapdragon friends and players. A digital entertainment feast empowered by mobile technology. We are also very honored to work with our partners to bring many rich and exciting display and experience projects. The 12,000-square-meter Snapdragon theme pavilion focuses on the core concept of "Win Together". 11 major brand booths. Among them, the Snapdragon exhibition area consists of the Snapdragon hard core technology exhibition area and the Snapdragon digital entertainment life exhibition area. Nearly 90 partners and brands participated, bringing more than 100 technology displays and interactive projects, presenting a panoramic view of the excellence empowered by Snapdragon. Mobile gaming and cross-device experiences.

Qualcomm Senior Vice President and Chief Marketing Officer Mo Kedong and Qualcomm Global Vice President Hou Mingjuan

Speech at the opening ceremony of the Snapdragon Theme Pavilion

For gamers who love gaming, Snapdragon has always been a strong source of power. With its powerful performance and excellent gaming experience, the Snapdragon 8 series flagship mobile platform is not only favored by flagship Android smartphones, but also the best choice for gaming phones. The Snapdragon All-Star mobile phone stack located in the Hard Core Technology Exhibition Area features all flagship models equipped with the second-generation Snapdragon 8 mobile platform. It has Qualcomm Adreno GPU and Qualcomm Kryo CPU with both performance and energy efficiency. Players can fully enjoy the strong performance The most refreshing and refreshing game protection. The Snapdragon Pioneer Game Experience Camp is a high-energy combination of cool experiences and popular game masterpieces: popular game masterpieces with different styles such as Chinese style, shooting, and sports competitions are presented one by one. With the support of Snapdragon Elite Gaming technology, every frame, every frame A ray of light and shadow, every frequency of sound... bring players a powerful and excellent gaming experience.

Based on a unified technology roadmap, Snapdragon has expanded into an increasingly rich range of terminal categories. Snapdragon laptops powered by the Snapdragon computing platform, game consoles powered by the first-generation Snapdragon G3x, and XR devices powered by Snapdragon are all ready. The Snapdragon gaming cross-end arena is ready for players to challenge. At the same time, the Snapdragon equipment library designed for the ultimate mobile gaming experience and Snapdragon fans has been fully updated - in addition to flagship smartphones, more than 30 true wireless headphones/earbuds supporting Snapdragon Sound technology, and several XR devices , Snapdragon notebooks and Snapdragon handheld devices, allowing Snapdragon friends and players to experience it on the spot.

An extremely fast and smooth network connection is the key for players to watch and compete smoothly. Qualcomm also brought a rich portfolio of networking products powered by Qualcomm professional networking platform, Qualcomm Wi-Fi 7 and Wi-Fi 6 immersive home networking platforms during the exhibition. It is particularly worth noting that based on Qualcomm FastConnect 7800 connection system and Qualcomm Wi-Fi 7 immersive home networking platform, the demonstration video in the 2023 ChinaJoy Snapdragon Theme Pavilion fully demonstrated the support for Qualcomm’s unique high-frequency concurrent (HBS) multi-connection technology The Wi-Fi 7 end-to-end network test scenario of mobile phones and routers can achieve more efficient, higher-performance throughput and lower latency, fully demonstrating the excellent end-to-end performance of Wi-Fi 7.

The world's first H.266 mobile phone optimization demonstration was also unveiled at the Snapdragon exhibition area. H.266/VVC is the latest generation of video codec standards jointly formulated by the international standardization organizations ISO/IEC and ITU-T. By introducing high-performance algorithm strategies, H.266/VVC can save more than 50% of bandwidth compared to the previous generation encoding technology. The demonstration is based on the Tencent 266 software decoder. Through joint optimization by Tencent and Qualcomm, it makes full use of the powerful processing capabilities of the second-generation Snapdragon 8 CPU and GPU, so that complex algorithms in the new generation standard can also run smoothly on the mobile phone platform. The overall performance of the software decoder has been improved by more than 30%, achieving stable real-time and smooth playback of 4K 10bit 60fps ultra-high definition. Allowing users to enjoy more shocking and realistic visual effects as well as smoother game operation and viewing experience in cloud games, live broadcasts, on-demand and other applications.

At the same time, Qualcomm is also working with partners to explore more immersive digital entertainment experiences. This includes not only the all-in-one VR all-in-one machine equipped with the Snapdragon XR2 platform and the Snapdragon sports seat to create a fully immersive true wireless VR interactive experience - a new journey of the Snapdragon XR fantasy journey, but also the use of the Snapdragon flagship smartphone AI motion capture implemented on mobile phones. This demonstration uses the powerful Qualcomm AI engine on the Snapdragon mobile platform and the excellent ISP, CPU and GPU comprehensive empowerment to realize real-time driving of the experiencer and the digital virtual image, and explores more imagination space for the future expansion of metaverse content. .

Currently, smart cars have also become a new interactive carrier for mobile entertainment content. At the Snapdragon theme pavilion, two latest models equipped with the Snapdragon platform were displayed - Gaohe HiPhi Y and NIO ET5T. Users can personally experience the advanced "driver interconnection" enabled by the Snapdragon digital chassis and Snapdragon mobile platform. "Experience.

Letting every player "win happily" is Snapdragon's constant pursuit, and it is also the core of mobile e-sports events. Launched last spring, the Snapdragon Esports Pioneers has become one of the fastest growing mobile esports events in the world. Among them, the 2023 Snapdragon E-Sports Pioneer China Division Elite Invitational Finals also kicked off at the Snapdragon Theme Pavilion, where multiple professional teams will compete in a peak showdown. On-site spectators can also use VR all-in-one machines equipped with the Snapdragon XR platform in the VR viewing experience area to experience immersive viewing.

Snapdragon's energy is born from innovation and thrives from partners! Hard-core mobile technology, rich terminal categories, exciting e-sports events, as well as dynamic performances and sincere Snapdragon gift figurines are all available at Shanghai New International Expo Center E4 - 2023 ChinaJoy Snapdragon Theme Pavilion.