Since the invention of the automobile, Europe, the birthplace of the automobile, the United States, which rides on wheels, and Japan, which pays extreme attention to details, have always held the top position in the automobile industry. With the great rejuvenation of the Chinese nation approaching, the world's automobile industry will also usher in a major change that has not been seen in a century. Since its inception, Chinese independent brand automobiles have overcome many difficulties but have never been able to catch up with the powerful countries. This situation has begun to change now, because new energy vehicles have replaced traditional fuel vehicles.
The timetable for the automotive industry's new energy transformation has been greatly advanced. What supports its "oil shortage" is the booming new energy vehicle market. Beijing Business Daily reporters found that "price increase" and "car shortage" have become keywords in the new energy vehicle market, and the prices of many brands have increased by 10,000 yuan. However, price increases and car shortages have not affected consumers' enthusiasm for buying new energy vehicles, but have also driven some niche brands to increase sales. Industry insiders believe that as consumers' acceptance of new energy vehicles continues to increase, the new energy vehicle market has gradually completed the switch from a policy-driven market to a market-led market.
The rapid development of the new energy vehicle industry has also led to rapid breakthroughs in related industry chain technologies, and the industry chain ecosystem has become an important guarantee for the rise of new energy vehicles. However, due to the long automotive industry chain and high correlation, "one move affects the whole body", and any fluctuation in any link of the industry chain will affect the development of new energy vehicles. Quickly solving problems in this chain has become the driving force for the sustainable development of the new energy vehicle industry.
China has become a world-recognized new energy vehicle power and one of the countries with the most active technological innovation. Today, despite the shortage of automotive chips and rising prices of raw materials, China still has a long-term window to become an automotive power by leveraging the new energy vehicle track, and the market and consumers are quietly waiting for the next winner.
The recent news of the price increase of new energy vehicles has caused quite a stir in the car industry. New energy vehicle companies including Tesla, Xiaopeng, and BYD have announced price adjustments. The core reasons are nothing more than the increase in costs and the reduction of government welfare subsidies. In other words, the bonus period of the new energy industry is gradually fading. Even so, traditional fuel vehicles will reach their peak in 2022, and the surge in fuel prices will also be large, which still makes the development trend of the new energy vehicle industry particularly favorable. Although the extent and reasons of the price increase can be accepted by the public, the competition and Matthew effect in the new energy vehicle industry are gradually becoming prominent. On the one hand, various new players are constantly entering the game, the industry circle is constantly expanding, and the competition between car companies is extremely involuted. On the other hand, the gap between car companies is gradually widening, and once the government subsidies are broken, the market reshuffle and elimination will become more and more intense. Control strategies and key technologies for the interaction between electric vehicles and power grids: intelligent charging and discharging motors for electric vehicles, intelligent on-board terminals, and interactive coordination and regulation systems for electric vehicles and power grids; experimental verification system for the interaction between electric vehicles and power grids: detection technology for electric vehicle charging and discharging facilities.
It is inevitable that new energy vehicles will become a trend. If car companies want to break through the internal competition, they should transform into high-end players in the strategic stage and penetrate the market from the brand recognition level. Currently, players participating in the new energy vehicle market are mainly divided into two categories: traditional brands and new power brands: traditional brands rely on strong brand assets for strategic transformation, such as BBA, but it is difficult to achieve a breakthrough in the recognition level in the short term; new power brands emerge, such as Ideal and Weilai, and brand recognition and barriers are easy to seize, and the market share is also expanding rapidly, which is conducive to the accumulation of brand assets.
Research on electric vehicles shows that their energy efficiency has surpassed that of gasoline-powered vehicles. Especially in cities, where cars stop and go and travel at low speeds, electric vehicles are more suitable. Electric vehicles do not consume electricity when they stop. During braking, the electric motor can automatically convert into a generator, so that the energy during braking and deceleration can be passed. Studies have shown that the same crude oil is sent to a power plant after being refined to generate electricity, then charged into batteries, and then driven by batteries. Its energy is higher than that of gasoline after being refined, and then driven by a gasoline engine, which is conducive to saving energy and reducing carbon dioxide emissions.
At present, many new energy vehicles still use traditional lead-acid batteries, which seem to be fundamentally contrary to the original intention of new energy vehicles in terms of weight, storage capacity, safety factor, etc. Therefore, if we cannot break through the bottleneck of automotive electric energy storage technology and develop epoch-making products, new energy vehicles will not be able to be widely used.
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