Huawei, the wall-breaker, will start the boundless exploration of PC

A blog titled "Alert: Technological Stagnation" mentioned that many technologies that are still in use today are products of the past 25 years. For example, the upgrade of computer technology, from Window98, XP to Win 11, from single-core to dual-core, from 640K to 8G memory, etc., all belong to the category of technological improvement.

Apart from being lighter, thinner and more powerful, are today's laptops fundamentally different from those of a decade ago? It seems not. The innovation of PC categories, along with the imagination of office methods, seems to have been locked by the "smart sons" sent by the Trisolarans.

However, after the pandemic, the PC office experience has become less and less suitable for the real needs of people in the workplace. Three major changes have created the urgency of breaking the barriers in office experience:

The office scene has changed: mobile office and home office are no longer the options for a small number of positions, but have become a common phenomenon, giving rise to more segmented and personalized hardware requirements;

Production factors have changed: 99.6% of Chinese people access the Internet through mobile phones. Companies are increasingly relying on mobile Internet for R&D, production, and services, but office equipment cannot be directly connected to the mobile application ecosystem.

The way of collaboration has changed: the need for multi-screen collaboration in the office is increasing, and cross-device interconnection is becoming more and more frequent, calling for a simpler way of interaction.

Fortunately, in the face of reality, there are always people who continue to innovate and subvert tradition. Today, Huawei focuses on smart office scenarios, puts forward the office concept of free creation and borderless communication, and releases more than ten new products including Huawei MateBook 13s and MateBook 14s laptops, Huawei MateStation X all-in-one computer, Huawei PixLab X1 printer, Huawei MateView GT 27-inch, Huawei MatePad Pro 12.6-inch package version, etc.

What unique role do PC products play in all-scenario smart office? With the triple "boundary" breakthrough innovation of PC products, Huawei is becoming a "wall breaker" in the mobile office experience.

Sensory Unlimited: Breaking Down the Hardware Wall

For a writer who mainly works on the go, every time I attend events of all sizes and see the "food stuff" in everyone's hands, I only have one feeling: boring.

The appearance is usually all black, white and gray. The slightly more personalized options are to put on colorful stickers or add a cumbersome shell. Unlike mobile phones, which have been refurbished in various ways, such as water drop screen, notch screen and full screen, the core selling point of PC products is also closely centered on "Moore's Law": configuration and price.

However, driven by mobile and light office, a large number of homogeneous and functional products and service points are no longer sufficient to attract and conquer working people. More and more people who focus on personalized experience are becoming heavy PC users, which has set a new standard for this category: sensory value.

Sensory value is an important part of emotional marketing, which refers to influencing consumers through the five senses of human beings: vision, smell, taste, hearing and touch. For example, the sound of opening and closing car doors, the rich aroma in coffee shops, the new colors of mobile phones, etc., are all attempts to mobilize pleasant sensory enjoyment and stimulate consumers' desire to buy.

As young people and new employees start to choose mobile office, they also have higher requirements for whether their laptops can show their personality and bring high-quality sensory enjoyment. So, what sensory information do PC users value more?

Modern physiological and psychological research has shown that more than 83% of the external information people receive is visual information through their eyes. This is why smart hardware manufacturers like to constantly innovate in appearance design.

Therefore, as the PC user base becomes increasingly diverse, more colors are needed to meet personalized aesthetic preferences.

Huawei previously used Emerald Green on the HUAWEI MateBook X Pro, which was loved by many users. The newly released HUAWEI MateBook 13s/14s adds a vibrant new color, Spruce Green, in addition to the calm Space Gray and elegant Moonlight Silver.

Different from common colors, the design inspiration of spruce green comes from the green landscape painting in traditional Chinese culture. Through the designer's ingenuity and the cooperation of anodizing technology, the fuselage is realized with rich changes and different shades of green, which has both the calmness of "twisted pine trees gathering green" and the vitality of "bright green reflecting the new color of the sky", showing a unique personality while presenting a high-level aesthetic taste.

In addition to the pleasing appearance, the width of the screen's field of view also directly affects the visual experience during work.

The higher the screen-to-body ratio, the larger the browsing space and operation screen, which improves browsing and creation efficiency. Therefore, Huawei has equipped the HUAWEI MateBook 13s/14s with a four-sided narrow immersive full screen, a 90% high screen-to-body ratio, and a 3:2 productivity screen ratio, breaking through the visual boundaries of traditional PCs.

To this end, Huawei also applied its self-developed fully automatic laser precision welding technology to the PC field for the first time to ensure that the extremely narrow frame can accommodate very small and precise components. German Rhine TÜV hardware-level low blue light and flicker-free dual certification allows your eyes to be protected while enjoying the wonderful pictures.

People often say "can't put it down". Touch is the most essential and direct of the five senses. PC is the "battle partner" that people in the workplace always hold in their hands. It is also very important to let users get satisfaction and pleasure through touch and grasp.

In order to enhance the tactile experience of HUAWEI MateBook 13s/14s, Huawei has worked hard on many details.

For example, in terms of appearance, the four sides are chiseled from top to bottom, making every angle of the body sharp and stylish, retaining the good feel of the laptop when picking up or holding it.

The CNC drilling and cutting technology used in high-end precision products such as diamonds and watches can complete grinding and polishing at high speed, bringing a full sense of refinement to the HUAWEI MateBook 13s/14s. Combined with the 150-grade precision sandblasting process, the delicate and warm touch like baby skin can add comfort when holding.

In addition, the keyboard also uses a 1.5mm high key travel, which is rare in thin and light notebooks, so that every tap felt by the fingertips is no longer a hard collision, and it is not easy to get tired even after working for a long time.

In general, HUAWEI MateBook 13s/14s provides a richer and deeper perspective and satisfaction on consumer psychology among homogeneous PC products through a large number of seemingly scattered perceptual experiences such as "seeing, hearing, smelling, and touching". Combined together, it achieves experiential emotional value that moves people with "emotion".

Meeting users' emotional needs is a breakthrough in the value of PC hardware, which in turn activates consumer enthusiasm.

Unbounded applications: breaking down ecological barriers

I have a friend who works in marketing. Her daily job is to track hot topics and public opinions on various entertainment apps and then edit them into plans. She has complained many times about why the web versions of many apps are not as convenient and easy to use as the mobile versions.

I also have a friend who is a teacher. When he is busy, he wants to read the news and watch short videos to relax. However, his colleagues around him are all sitting upright, and he, who is playing with his mobile phone with his head down, really attracts attention.

I have also found that many powerful tools in mobile app stores, such as time management, financial accounting, mind mapping, etc., cannot find the best alternatives on the PC side.

PC is equivalent to a heavy-duty productivity tool, and mobile phones are positioned as leisure and entertainment devices. This is not a habitual way of thinking, but a choice that has to be made due to the separation of the two major application ecosystems of the mobile Android system and the PC Windows system.

Huawei's vision for smart office is to enable humans to create freely and communicate without boundaries in the office. Therefore, at this smart office launch conference, Huawei took the lead in becoming the "breaker" of two ecological barriers, and was the first to integrate the mobile application ecosystem into the PC ecosystem.

The new HUAWEI MateBook 13s/14s models released this time have Windows systems that are compatible with the mobile ecosystem and innovatively integrate mobile apps into Huawei laptops.

The first batch of Huawei App Stores have launched top-quality mobile apps for download. Starting with MateBook 13s, users can use their PCs to watch short videos, find delicious food, and read news at will. The mobile apps that are common on mobile phones can also be revitalized on PCs, realizing a new digital life experience of 1+1>2.

For example, friends who are engaged in marketing can directly copy consumers' feedback in the social APP on Huawei PC, put it into the marketing work report PPT, and easily manage the content flow.

In addition, Huawei has also deeply optimized more than 100 mainstream applications, so that users can adapt to the smart office life of "dual-ecological integration" without changing their operating habits.

With the parallel view function, PC and mobile applications can be used on one screen. During breaks, you can browse news and friends circle through dual windows without switching back and forth. With the touch screen of MateBook 13s/14s, the mobile experience on the PC can also use the same touch screen operation gestures as the mobile phone, without having to invest extra energy to relearn.