"Hikvision + Vanke" intends to create China's "Sikom"

Perhaps this dish will be more powerful and delicious if eaten together.

On May 25, Vanke Cloud launched the security and electromechanical service brand "Vanke Security" at Hikvision's Hangzhou headquarters.

This brand launch is another major strategic move by Vanke Cloud following the strategic upgrade of Vanke Property.

On October 27, 2020, Vanke Property underwent a strategic transformation and was renamed Vanke Cloud Space Technology Service Co., Ltd., referred to as "Vanke Cloud". It has three major modules: Space, Tech and Grow, and is committed to using technology to promote the digital upgrade of the space service industry.

Wanyu was jointly established by Vanke's subsidiary and Hikvision. Its predecessor was the security and mechanical and electrical operation center of Vanke Property. It mainly engages in security and mechanical and electrical businesses among the "four guarantees" of property services.

It is reported that after being separated from Vanke Property, Vanke Yu will launch an attack on China's Xicom model.

Building the Xikem Model in China

It can be divided into two questions:

1. Why the Spin-off

2. Why is it the Xicom model?

In response to the first question, Vanke and Hikvision said that they would export Vanke Property's security and mechanical and electrical capabilities and promote the cloud platformization of all things.

Wanyu Security made its first public appearance in November 2019, when Vanke Service and Hikvision established Wanyu Security through a strategic joint venture, with Liang Qigeng as chairman and Xu Ximing, senior vice president of Hikvision, as a director.

If the original intention of establishing Wanyu Security was that Vanke would leverage Hikvision's software and hardware capabilities to increase its stake in the smart property track;

The ambition behind the spin-off of the Wanyu Security brand is for Vanke and Hikvision to strengthen their respective business capabilities and expand the smart community track.

Previously, Leifeng.com AI Gold Rush mentioned in the article "Useless Smart Community" that there is no shortage of smart communities.

Real estate companies are well-deserved landlords and tycoons;

Storm Core Person Property Company, diligent and conscientious, familiar with the community;

The new scholar-official Internet companies do not have any unique martial arts skills, but they are full of talent and are good at integrating and creating something out of nothing.

A high-tech company with strong martial arts skills has the secret to stirring up the martial arts world: technical strength.

Even with such a person who is rich, handsome, powerful and has the means, it is still difficult to take over a small community for many years.

This is because these industries, which appear big and beautiful, are filled with unknown complexity, trivialities and hardships.

The last 1.5 kilometers seem to be within reach, but they are easy to defend and difficult to attack.

The spin-off of Wanyu Security is the result of a deep collaboration between real estate developers and security companies, who intend to subdivide the industry, continue to move downward, and penetrate the last 1.5 kilometers.

Vanke Property’s previous actions can support this view.

As mentioned above, Wanyu was originally the security business and mechanical and electrical business among the “four guarantees” of Vanke Property’s main services.

Twenty years ago, Vanke Property outsourced its cleaning business, but has always insisted on building security and mechanical and electrical capabilities, so this business has always been Vanke Property's core competitiveness.

After the strategic transformation, Vanke Property and Vanke Security are both under Vanke Cloud. Now Vanke Security has been split off to increase brand strength.

After being split into two, the former becomes a butler-type property, while the latter becomes a technical service-type property.

Zhu Baoquan, CEO of Vanke Cloud, has repeatedly stated that properties are divided into "steward-type" and "four-guarantee-type". Four-guarantee-type properties are the specific operators, while steward-type properties provide suggestions to the owners.

This split means that Vanke will further vertically segment the property industry, standardize the underlying capabilities in the property industry chain, and then open and share service quality and management experience with the industry through Vanke Cloud, in order to change the development path of the entire industry.

With butler service on the left hand and technical service on the right hand, we refine the industry, strengthen capabilities, enhance brand awareness, export 30 years of accumulated mechanical and electrical services, and at the same time, thoroughly understand community security and achieve scale.

Let’s look at the second point, why is it Xikem?

Founded in 1962, SECOM is one of the largest security companies in Japan. With its center in Asia, it has been operating for half a century. The "SECOM model" has become the standard model for networked alarm services in Asia.

Xikem also has a 20-year history in China, and its characteristic is that it provides a full range of security services from four major aspects: prevention, monitoring, emergency response and post-event.

All aspects, from equipment research and development, manufacturing, system design, installation and construction to the later 24-hour monitoring and exception handling, system maintenance, etc., are completed independently by Xikem, achieving rapid and accurate response to needs under the background of unified construction of basic security facilities.

Another player of this type is ADT, which is the largest networked security service provider in North America with a history of 140 years. Its 250 authorized dealers respond to 15 million alarm calls each year, with an annual increase of 8 million users and 17,000 security police officers.

This model is in line with the smart community scenario.

For example, in previous conflicts in smart communities, related software and hardware products were difficult to be compatible, and standardization construction was difficult to move forward. One of the core elements of the Xicom model is to realize the construction of infrastructure such as products, and to combine online and offline to provide standardized products and unified services.

For example, community security needs are fragmented, small technology vendors are unable to cope with them, and large integrators are unwilling to work intensively. The Xicom model appears as a "hard-working" person, taking on the miscellaneous, fragmented, and hard work of security. One of its core competitive advantages lies in its ubiquitous service network that is responsive at any time.

Wan Yu's attributes also seem to be coming here.

Security is a product-oriented market, but community is a service-driven scenario.

Generally speaking, traditional giants follow the thinking of big companies, which is organizational capabilities, products and ecological logic, and adopt a cooperation + acquisition model, leaving them no time to take care of underlying services.

Models that delve into building community operations and services are unlikely to catch the attention of AI companies valued at tens of billions of yuan.

The integrator is positioned on a project-based basis based on qualifications. The interaction ends when the project is completed, and it lacks a service gene.

The leading security companies can’t take care of it, AI companies don’t look down on it, and integrators can’t reach it, so Wanyu Security came along.

Hikvision and Vanke, one has security technology skills and product services, and the other has community services, operation management, and marketing capabilities. There is no doubt that Wanyu Security will maximize the strengths of both.

They can connect the entire community security hardware and smart homes, link them together with a unified management platform, and quickly obtain the cooperation of small and medium-sized properties.

By fully covering the residential area with security hardware, we have a stronger ability to acquire users and higher user stickiness. At the same time, we can provide acquired users with targeted community advertising, community e-commerce and various life services.

For Vanke, as an industry leader, if it wants to grow bigger, instead of blindly seizing the market, it is better to work together, take the platform as the core, support alliance members, and achieve greater economic benefits and brand influence.

Yu Haikang hopes to continuously explore innovations in industry business models and technology models in cooperation with Wanyu, and become a promoter of digital transformation of cities, people's livelihood and enterprises through cloud-edge integration, physical-information integration and digital integration.

Wanyu's service model will cover the entire chain of design, construction, leasing, operation, monitoring, alarm, and service, export Vanke Property's security and mechanical and electrical capabilities, promote the cloud platform of Vanke Property, and at the same time achieve large-scale deployment with Vanke Cloud as the carrier and Rui Alliance as the axis.

Dare to try new things before you can enjoy delicious dishes

At present, this type of cooperation model is becoming more and more integrated, and Wanyu Security's performance is quite impressive.

As of now, Wanyu is involved in security services, elevator maintenance, fire protection maintenance and other fields. Its business scope covers more than 100 large and medium-sized cities across the country. It has more than 50,000 employees and its revenue in 2021 is nearly 5 billion yuan.

The joint efforts of Hikvision and Vanke are just a small part of the intersection among market players. Dahua and Greentown China, Country Garden and Tencent are all working together to find ways to change.

It is impossible to gain a real foothold by relying on only one dimension, and no company can conquer the world with only two fists.