Dyson continues to delve deeper into hair science, allowing technology to put hair under control

Hair is frizzy and brittle, hair styling is never as good as expected, and out-of-control hair is everywhere in life. To this end, Dyson has invested nearly a decade and more than £100 million[1] to establish multiple hair science laboratories around the world, working with hundreds of hair scientists, engineers and professional stylists to conduct in-depth research and understanding of hair, including hair structure, aerodynamics, and the effects of heat, mechanical and chemical factors on hair health. As an innovator in the field of hair technology, Dyson launched the new Dyson Corrale™ hair straightener this year, which uses a breakthrough flexible spring plate design to further expand disruptive technology. From the new generation Supersonic™ hair dryer, Airwrap™ hair styler to Corrale™ hair straightener, Dyson continues to conduct in-depth research on hair science, using technological creation to help reduce irreversible damage that may be caused during daily hair care and styling, so that hair can be under control again.

Dyson uses technology to keep your hair under control

Discover the problem of "out of control" hair

According to surveys and studies, Chinese female consumers prefer medium-length straight hair with good hair quality and relatively thick hair. However, this is also accompanied by other hair problems such as split ends[2]. Among these, flat hair, fading hair after dyeing, dry and broken hair, and sandy hair that is difficult to style have become significant problems for many consumers in hair styling. Although traditional hair styling tools can help dry and style hair, the hair damage they cause has been ignored.

Hair typically takes two to six years to grow, so even small amounts of damage can add up over time. Heat, chemical use, or UV rays can damage hair, and styling can cause further damage. When hair is damaged, the cuticle becomes rough, which increases friction on the strands. This makes it harder to achieve and maintain a nice straight line. Greater friction also increases the force required to comb the hair, leading to more static, which makes hair more frizzy. Additionally, a damaged cuticle makes the hair's surface more porous, which allows the hair to absorb more water, making it harder to style for a long time.

Real hair bundle display

For people who dye their hair, the most important issue is whether they can maintain the health of their dyed hair and the long-term stability of their color[3]. Recent research by Dyson Hair Lab shows that in addition to the well-known factors such as shampooing and ultraviolet rays, higher temperatures during the styling process can also accelerate the fading of hair.

Control your hair style with technology

In line with the continuous pursuit and practice of developing innovative technology, and after unremitting research, experiments and testing, founder James Dyson unveiled the highly anticipated third high-tech hair product in the Dyson personal care category in mid-March - the Dyson Corrale™ hair straightener, which has recently been officially launched for pre-sale in the Chinese market. Equipped with groundbreaking precision cutting technology, the patented flexible spring plate technology used by the Dyson Corrale™ hair straightener can control and gather hair with wrapping mechanics through the gentle deformation of the panel, achieving the same ideal styling effect at a lower temperature, thereby reducing damage by 50% [4]. Equipped with a 4-cell high-energy lithium battery pack, the Corrale™ hair straightener is equally good with or without a cord, and is easy to use with straight or curly hair as you like.

The concept of using disruptive technology to control hair styling has always been integrated into the development process of Dyson's personal care products; the new generation Supersonic™ hair dryer and Airwrap™ hair styler launched earlier use powerful and controllable airflow to avoid overheating and damage when drying and styling hair. Dyson's ninth-generation digital motor[5] pushes 13 liters of air[6] into the amplifier every second at a speed of nearly 110,000 revolutions per minute[6], providing controllable and powerful energy for fast drying and styling airflow. The Air Amplifier™ airflow multiplication technology[7] used in the Supersonic™ hair dryer triples the total amount of air ejected[6], allowing hair to be dried quickly and with less reliance on heat during the drying process. The Airwrap™ hair styler uses the "Coanda effect" aerodynamic phenomenon driven by Dyson's ninth-generation digital motor[5] to achieve curling, straightening and drying of hair without excessive temperatures. To avoid hair damage caused by high temperatures, in addition to using strong and controllable airflow, Dyson's three personal care high-tech hair products are all equipped with intelligent temperature control technology, which ensures that the temperature is continuously and effectively controlled through precise temperature monitoring and adjustment every second.

James Dyson, founder and chief engineer of Dyson, once said, "Good design lies in how the product works, not how it looks. The value lies in what is inside." Dyson has always been adhering to this inventor's spirit and is committed to solving problems that others tend to ignore through innovative technology. The disruption brought about by Dyson's high-tech hair products in the personal care category does not stop at the appearance design, but is integrated into the detailed experience of R&D engineering, product concepts and insight into needs. It is these core technologies that cannot be copied that have become an effective means of controlling hair and styling.

Dyson personal care high-tech hair products, Airwrap(TM) hair styler, Corrale(TM) hair straightener and Supersonic(TM) hair dryer (from left to right)

Different needs, same control

As consumers’ DIY styling awareness gradually awakens[8], consumers’ concerns and demands for styling have become more diversified. Dyson’s personal care series of high-tech hair products combine disruptive innovative technologies to allow consumers to control salon-level hair styling themselves. Whether it is a sophisticated and capable daily commute, a light and natural casual style, or a versatile and gorgeous party appearance, different needs can be controlled in the same way.

Celebrity stylist Guo Zijing demonstrates styling using Dyson products

When “conquering” the workplace, you need to perform well and look great. When commuting, we often hope that our hairstyle is not too out of place, but at the same time it can stand out in the details. How to create a hairstyle with rich texture and layers becomes the key. When styling, choose to use the soft nozzle of the Supersonic™ hair dryer to gently dry your hair and create a fluffy effect at the roots. It does not require too high a temperature. It can protect the scalp and slow down the fading of dyed hair[9] and hair damage. Then use the Dyson Corrale™ hair straightener to add some curls to the ends of your hair. Whether it is curling inwards, turning outwards, or a random combination of curls, it can visually increase the volume of your hair, making the overall hairstyle elastic and airy, full of vitality.

For holiday travel or weekend shopping, you may want to dress up to have a sense of ritual, but you also don’t want to spend too much time on styling. In fact, you can quickly make your mood light and natural by simply changing your original hairstyle. Divide your hair into two layers, and use the Dyson Corrale™ hair straightener to curl your hair alternately to create a wavy effect. The Dyson Corrale™ hair straightener, which is equally excellent with cords or cordless, allows you to style your hair freely and more easily. It also has an airplane mode[10], so you can carry it with you when traveling and style your hair efficiently at your destination at any time.

In addition to having fun at parties, having an eye-catching and unforgettable look is also one of the ways to enjoy the party. In addition to your signature hairstyle, the secret recipe of being able to switch at will is the real weapon to continue to capture the camera. Use the Airwrap™ hair styler that can dry, smooth and curl hair in one. After pre-drying your hair, use the pre-styling nozzle to blow your hair to a slightly damp state, and use a smoothing comb to smooth your hair and smooth out the frizz. Then use a 40mm roller to create curls for the middle and lower sections of your hair. Finally, use a cylindrical comb at the roots of your hair to create a fluffy effect, and you can create a very eye-catching long curly hairstyle.