As August draws to a close, Apple’s new product launch is getting closer.
Recently, Bloomberg published an ultimate prediction article, which revealed a lot of information about new iPhones, iPads and other products. The author of the article is none other than the famous Apple analyst Mark Gurman. Before becoming a Bloomberg reporter, he was a senior editor at 9to5Mac (a website dedicated to publishing articles and even exclusive news related to Apple); Wired magazine also named him one of the 16 technology consumer observers.
The Bloomberg article said that Apple will launch a series of hardware at its new product launch event next month, including "Pro version of iPhone", new version of iPad, and the largest Apple laptop in recent years.
According to people familiar with the matter, Apple will release a total of three new iPhones, which are likely to go on sale in September and contribute to its fourth-quarter revenue (a fiscal quarter is different from a natural quarter, and Apple's fourth quarter is from July 1 to September 30). Apple is counting on a combination of new hardware, software and services to increase revenue.
At the same time, the new iPad Pro will be equipped with upgraded cameras and high-performance chips, the entry-level iPad will be equipped with a larger screen, the MacBook Pro will usher in its first upgrade in three years, a new version of Apple Watch will be released, and updates to products such as Air Pods and HomePod are also underway.
In addition to the above products, Apple is also preparing to launch a new Mac Pro and its matching display, as well as AppleTV+ video and AppleArcade game subscription services.
Image above from David Paul Morris/Bloomberg
The following are the forecasts for the product segments:
iPhone
The main highlight of the Pro version of the iPhone is a new camera system installed on the back of the body, equipped with a third sensor to facilitate ultra-wide-angle photos and videos; the additional camera allows users to zoom out and capture a larger field of view.
When taking a photo, the system will take three photos at the same time and use artificial intelligence software to automatically correct the combined photo; the new system also takes photos with a higher resolution than traditional cameras, and photos taken in low-light environments will also be improved.
Apple has also developed a feature that allows users to retouch, apply effects, change colors, reframe and crop videos while recording in real time on the device; the video recording capabilities of high-end new iPhones will also be greatly improved, even approaching the level of professional cameras.
Samsung S10 is reverse chargingDavid Paul Morris/Bloomberg
Another notable new feature is a reverse wireless charging system; this is similar to what Samsung introduced with the Galaxy S10 earlier this year, though it’s worth noting that this feature first appeared on the Huawei Mate 20 Pro last year.
In terms of appearance, the high-end new iPhone will be consistent with the current model and the screen size will be the same, but the back of the new iPhone will have a matte effect; due to the use of new shockproof technology, the new iPhone should be more resistant to falling.
The new iPhone will also be equipped with a new multi-angle face recognition sensor that can capture a wider field of view; this way, users can easily unlock the phone even if it is lying flat on a table.
Apple has significantly improved the water-resistance of its new iPhones, potentially allowing them to stay submerged in water for far longer than the current 30 minutes.
The new iPhone will be equipped with a new OLED screen and will cancel the pressure-sensitive 3DTouch function. Instead, it will adopt the Haptic Touch function based on touch duration - reflecting the function of 3DTouch through long press.
The lower-end iPhone will feature two rear cameras with optical zoom, which will allow for further zoom without sacrificing quality, and an enhanced portrait mode.
All new iPhones will have rear-facing 3D cameras, and they will all have the A13 processor, which has a new component in the chip called an "AMX" or "matrix" coprocessor, which handles some of the more computationally intensive tasks, thereby reducing the burden on the main chip. This could help with user experiences for computer vision and augmented reality.
None of these new models are 5G versions, which are expected to be launched next year.
iPad
Earlier this year, Apple released the new iPad Air and iPad mini. At next month's new product launch event, Apple plans to update the iPad Pro and School version of the iPad.
The 11-inch and 12.9-inch iPad Pros will get similar upgrades to the iPhone, such as better cameras and faster processors.
The base iPad will have a 10.2-inch screen, which means Apple may no longer sell a new model with a 9.7-inch display.
Apple Watch, AirPods, and HomePod:
Last year, the Apple Watch was revamped with new design elements and a larger screen; this year's changes will be more low-key, focusing on the watchOS 6 software upgrade and new cases.
Apple is developing new AirPods with new features including water resistance and noise cancellation for release next year. In March, Apple unveiled new entry-level AirPods with hands-free Siri support and better battery life.
Apple may also launch a cheaper HomePod next year.
Mac
Apple is planning a new MacBook Pro laptop with a screen measuring more than 16 inches diagonally; the new laptop will have thinner bezels, so the overall size will be closer to the current 15-inch model.
The new laptop will be Apple's largest laptop since the 17-inch MacBook Pro was discontinued in 2012. This can be seen as one of Apple's efforts to maintain professional computer users.
Apple will also launch the previously announced Mac Pro and 32-inch XDR Pro display later this year.
The above is Bloomberg's prediction for Apple's new products. If nothing unexpected happens, the new product launch will be held around September 10, and we will follow up as soon as possible.
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